GlobalLogic Taps New Media and Telecom Sector for Growth

Pratibha Verma
New media is a term that includes the emergence of digital, computerized, or networked information and communication technologies. With an expertise to develop software that could join different media, the company is looking to grab every new opportunity to deploy component engineering skills

GlobalLogic, a global software product engineering company, based in the U.S., sees growth prospects in the new media, telecom, and mobile sectors. Throwing light on the emerging changes in new media, GlobalLogic Program Management Director Manish Rathi says, "Communication has become possible through different media. If one person is asking a question on the web, the other can answer through mobile phone. A movie which used to be watched on TV is now coming on Internet and TV can be watched live on the computer. Media are crossing their borders. We build protocols or use protocols to build software that helps these media communicate with each other.”

New media is a term that includes the emergence of digital, computerized, or networked information and communication technologies. The last twenty-five years have seen the rapid transformation into media which is based upon the use of digital computers, such as the Internet and computer games.

With an expertise to develop software that could join different media, the company is looking to grab every new opportunity to deploy component engineering skills. For example, in the gaming industry, GlobalLogic is enabling installation of games on the mobile, rather than developing online games. "While we may not be game developers, we help our customers to install these games into their mobiles. We have not entered gaming space to design or develop games because there are stronger players in the market than us,” Rathi reveals.

Apart from targeting the new media sector for its potential, GlobalLogic is using the Agile methodology to develop products faster. Leveraging this methodology and its platform for distributed product engineering (GlobalLogic Velocity) to develop software products faster and at less cost, the company is able to handle more business volume, which translates to growth. Taken together, the new media sector opportunities and the Agile methodology, has become a recipe for success for GlobalLogic during the recession.

Through Agile methodology, GlobalLogic helps its customers reduce the software product development lifecycle and get their products to market on budget delivering time savings of up to 75 percent on key engineering activities. Emphasizing the importance of Agile methodology at the time of recession, GlobalLogic CTO James F. Walsh says, "We suggest our customers to be more agile. Our customers are very receptive to the idea and this is the right time to change their mindset.”

He adds, "Agile recognizes the fact that the efforts are not wasted by developing something which was not designed. By getting involved in various stages of products, we make products that help our customers generate their revenues. We concentrate on those products that are business oriented. We don't develop products that we sell, we develop products that our customers sell.”

The company claims to have completed more than 300 major product releases in the last 12 months with a better than 95 percent on-time delivery record, and over 1,000 major product launches for its clients over the past seven years

With sales and software R&D centers across India, Europe and Asia, the company employs nearly 3,000 professionals worldwide. Read More.