Americas Marketing Lead IRC255323

Description

We are a global, growing digital engineering company with 32,500+ employees in 25 countries and we want you to help us tell GlobalLogic’s story of engineering impact!

Showcasing GlobalLogic’s meaningful work, our growth strategy and our commitment to our people is key to driving employee engagement and our organization’s success.

As the Americas Marketing Lead at GlobalLogic, you will play a pivotal part in supporting one of our biggest markets. You will drive brand awareness and candidate engagement by delivering innovative marketing programs that highlight our GlobalLogic Employee Value Proposition.
We are seeking a talented, self-driven, collaborative, and highly motivated candidate with a proven background in integrated marketing and stakeholder management. Ideally, you are a data-driven marketer who brings fresh ideas, strategic focus, and a commitment to excellence every day. #LI-AG6

Requirements

• 10+ years of regional marketing experience within a B2B/SaaS company
• Strategic and creative thinking with strengths in planning, organizing, problem-solving skills, and a passion for using data, insights, and trends to understand customer and candidate behavior with a test-and-optimize mentality. 
• Background in omni-channel campaign approaches, including digital, social, web, nurture programs, email, events, webinars, syndication, sponsorships, and more. 
• Knowledge of personas, buyers’ journey, campaigns tactics & content mapping to various stages of the client or candidate journey
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Demonstrated analytical ability to track, measure, and report ROI to key stakeholders and leadership teams
• Team player with good communication skills and a proven track record in working effectively with cross-functional teams
• Sound knowledge of B2B marketing concepts with experience in marketing IT Products/Services is preferred.
• High level of digital literacy and sophisticated knowledge of Excel, Salesforce, Marketo, and CRM software.

Job responsibilities

• Partner with the Marketing Leadership team to help shape the GlobalLogic marketing strategy representing and advocating for regional business goals – align on these business goals with regional leadership.
• Join region heads’ leadership calls as that representative of Marketing and report back to country leads to ensure marketing activity continues to be aligned to business objectives.
• Create and oversee regional communications cadence and structure for leadership and departmental information cascade
• Adapt and localize global campaigns to best suit America’s employees and candidates.
• Partner with internal teams such as Brand and PR to create and implement strategies that enhance our brand’s visibility and reputation through customer stories and partnerships.
• Collaborate across functions to showcase GlobalLogic’s Employee Value Proposition across Americas.
• Manage and track regional Marketing program metrics to gauge impact and report to Regional leadership.
• Collaborate with Growth Marketing, particularly in the US to maximize campaigns including events to support the regional agenda.

What we offer

Culture of caring. At GlobalLogic, we prioritize a culture of caring. Across every region and department, at every level, we consistently put people first. From day one, you’ll experience an inclusive culture of acceptance and belonging, where you’ll have the chance to build meaningful connections with collaborative teammates, supportive managers, and compassionate leaders. 

Learning and development. We are committed to your continuous learning and development. You’ll learn and grow daily in an environment with many opportunities to try new things, sharpen your skills, and advance your career at GlobalLogic. With our Career Navigator tool as just one example, GlobalLogic offers a rich array of programs, training curricula, and hands-on opportunities to grow personally and professionally.

Interesting & meaningful work. GlobalLogic is known for engineering impact for and with clients around the world. As part of our team, you’ll have the chance to work on projects that matter. Each is a unique opportunity to engage your curiosity and creative problem-solving skills as you help clients reimagine what’s possible and bring new solutions to market. In the process, you’ll have the privilege of working on some of the most cutting-edge and impactful solutions shaping the world today.

Balance and flexibility. We believe in the importance of balance and flexibility. With many functional career areas, roles, and work arrangements, you can explore ways of achieving the perfect balance between your work and life. Your life extends beyond the office, and we always do our best to help you integrate and balance the best of work and life, having fun along the way!

High-trust organization. We are a high-trust organization where integrity is key. By joining GlobalLogic, you’re placing your trust in a safe, reliable, and ethical global company. Integrity and trust are a cornerstone of our value proposition to our employees and clients. You will find truthfulness, candor, and integrity in everything we do.

About GlobalLogic

GlobalLogic, a Hitachi Group Company, is a trusted digital engineering partner to the world’s largest and most forward-thinking companies. Since 2000, we’ve been at the forefront of the digital revolution – helping create some of the most innovative and widely used digital products and experiences. Today we continue to collaborate with clients in transforming businesses and redefining industries through intelligent products, platforms, and services.