The telecom industry is changing. Customers are empowered and always connected. Network technologies are evolving (4G, 5G and software-defined networking/Network Functions Virtualisation (SDN/NFV)). Over-the-Top (OTT) players like Google, Facebook, Amazon and Netflix are grabbing a major share of the telecommunications companies’ (Telco’s) revenue. While the Telco provides the network infrastructure, the major share of the engagement on the network and devices goes to the OTT players.