Thinking Digital: Creating the Pathway to an Emergent Digital Strategy

Insight categories: Digital TransformationExperience DesignAutomotiveCommunicationsConsumer and RetailFinancial ServicesHealthcareManufacturing and IndustrialMedia

Digital transformation” used to describe an approach that favored digital products and services developed using standard design and development methodologies. In today’s more fluid and dynamic environment, we propose that “thinking digital” is a better way to look at things.

This white paper explains  what we mean by a “thinking digital” approach, including two key interrelated concepts, experience design and experience technology, which work together to give organizations a competitive advantage.

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Top Authors

Lavanya Mandavilli

Lavanya Mandavilli

Principal Technical Writer

Oleksandr Fedirko

Oleksandr Fedirko

Senior Solution Architect

Mark Norkin

Mark Norkin

Consultant, Engineering

Deborah Kennedy

Deborah Kennedy

Associate Vice President,Client Engagement

Randy Merry

Randy Merry

Chief Technology Officer, Medical Technology & Healthcare

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