{"id":101597,"date":"2025-01-14T06:33:01","date_gmt":"2025-01-14T06:33:01","guid":{"rendered":"https:\/\/www.globallogic.com\/hr\/?post_type=industries&#038;p=101597"},"modified":"2025-05-13T17:30:54","modified_gmt":"2025-05-13T17:30:54","slug":"digital-customer-engagement","status":"publish","type":"industries","link":"https:\/\/www.globallogic.com\/hr\/industries\/mobility\/digital-customer-engagement\/","title":{"rendered":"Digitalno anga\u017eiranje korisnika"},"content":{"rendered":"\n<div class=\"wp-block-group container heading-and-text\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Opetovano osmi\u0161ljavanje anga\u017emana korisnika u industriji mobilnosti <\/h2>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Rje\u0161enja GlobalLogic-a za digitalno anga\u017eiranje korisnika poma\u017eu kompanijama u podru\u010dju mobilnosti isporu\u010diti personalizirana, besprijekorna i dojmljiva iskustva na svakoj dodirnoj to\u010dki. Kori\u0161tenjem naprednih CRM platformi, umjetne inteligencije i omnichannel integracije omogu\u0107ujemo jedinstvenu vi\u0161ekanalnu prodaju, intuitivne financijske usluge, proaktivno korisni\u010dko iskustvo i modernizaciju postprodajnih platformi. Transformiramo putovanje korisnika u automobilskoj industriji, osna\u017euju\u0107i tvrtke oja\u010dati lojalnost, optimizirati procese i otklju\u010dati nove izvore prihoda.<\/p>\n<\/div><\/div>\n\n\n\r\n<!-- About Impact Section -->\r\n        <section class=\"impact_block  reverse   \" id=\"about-impact-block_d98124659b2cef4e1f455eeaea59543b\">\r\n            <div class=\"container\">\r\n                <div class=\"impact_area\">\r\n                    <div class=\"impact_content\">\r\n                        <div>\r\n                                                            <div class=\"sub_head\">Kako poma\u017eemo<\/div>\r\n                                                                                        <h2>Redefiniranje korisni\u010dkog putovanja za lojalnost i profit<\/h2>\r\n                                                    <\/div>\r\n                        <div>\r\n                                                            <p>Omogu\u0107ujemo kompanijama u podru\u010dju mobilnosti kreirati besprijekorna digitalna iskustva koja redefiniraju svaku fazu korisni\u010dkog putovanja u automobilskoj industriji. Na\u0161a rje\u0161enja \u2013 koja obuhva\u0107aju vi\u0161ekanalnu prodaju, personaliziranu komunikaciju i prediktivne postprodajne platforme \u2013 pove\u0107avaju operativnu u\u010dinkovitost, ja\u010daju lojalnost korisnika i omogu\u0107uju mjerljiv poslovni rast.\r\n<\/p>\r\n                                                                                                            <\/div>\r\n                    <\/div>\r\n                                            <div class=\"impact_image\">\r\n                            <img fetchpriority=\"high\" width=\"555\" height=\"720\" src=\"https:\/\/www.globallogic.com\/hr\/wp-content\/uploads\/sites\/10\/2025\/01\/DCE_Our_Approach.png\" class=\"location_img\" alt=\"\" loading=\"eager\" decoding=\"async\" srcset=\"https:\/\/www.globallogic.com\/hr\/wp-content\/uploads\/sites\/10\/2025\/01\/DCE_Our_Approach.png 555w, https:\/\/www.globallogic.com\/hr\/wp-content\/uploads\/sites\/10\/2025\/01\/DCE_Our_Approach-232x300.png 232w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/>                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/section>\r\n    \n\n\r\n\r\n    <section class=\"home_service_block  theme_light_gray\" id=\"home-about-block_d3b8667655c9198421116e877cc15ea2\">\r\n        <div class=\"container\">\r\n                                                <div class=\"sub_head\"> Na\u0161e mogu\u0107nosti<\/div>\r\n                                <div class=\"section_head_with_content\">\r\n\r\n                                            <div class=\"section_head_left\">\r\n                            <h2>Inovativna digitalna rje\u0161enja u korisni\u010dkom putovanju<\/h2>\r\n                        <\/div>\r\n                                        <div class=\"section_content_right\">\r\n                                                    <p>GlobalLogic omogu\u0107uje automobilskim kompanijama stvaranje iznimnog korisni\u010dkog iskustva kori\u0161tenjem vrhunskih tehnologija i uvida temeljenih na podacima.\r\n\r\nMogu\u0107nost 4:\r\nProaktivni servis za korisnike\r\n\r\nOpis 4:\r\nPove\u0107ajte lojalnost korisnika omogu\u0107uju\u0107i OEM-ovima i distributerima objedinjeni pregled korisnika za pru\u017eanje proaktivnog i personaliziranog servisnog iskustva.\r\n\r\nMogu\u0107nost 5:\r\nDigitalne tr\u017enice i platforme za preprodaju\r\n\r\nOpis 5:\r\nOmogu\u0107ite jednostavno upravljanje \u017eivotnim ciklusom vozila putem platformi za inspekcije, procjene, digitalne aukcije i usluge preprodaje.\r\n\r\n\r\n\r\n<\/p>\r\n                                            <\/div>\r\n                <\/div>\r\n                                        <div class=\"swiper homeServiceSlider offeringsManualSlider\">\r\n                    <div class=\"swiper-wrapper\">\r\n                                                    <div class=\"swiper-slide\">\r\n                                <div class=\"home_service_box\">\r\n                                    <div>\r\n                                                                                <h3>Vi\u0161ekanalne prodajne platforme<\/h3>\r\n                                                                                                                        <p>Razvijte skalabilne vi\u0161ekanalne prodajne platforme za vozila koje omogu\u0107uju izravnu komunikaciju s kupcima, sigurne transakcije i a\u017euriranja u stvarnom vremenu.<\/p>                                                                            <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                                    <div class=\"swiper-slide\">\r\n                                <div class=\"home_service_box\">\r\n                                    <div>\r\n                                                                                <h3>Digitalne financijske usluge<\/h3>\r\n                                                                                                                        <p>Pru\u017eite intuitivne financijske opcije za samostalno kori\u0161tenje, ugra\u0111ene sustave pla\u0107anja i fleksibilne usluge leasinga i osiguranja temeljene na kori\u0161tenju.<\/p>                                                                            <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                                    <div class=\"swiper-slide\">\r\n                                <div class=\"home_service_box\">\r\n                                    <div>\r\n                                                                                <h3>Mapiranje korisni\u010dkog putovanja i CRM rje\u0161enja<\/h3>\r\n                                                                                                                        <p>Pove\u0107ajte anga\u017eman korisnika putem CRM sustava, mapiranja \u017eivotnog ciklusa i omnichannel platformi koje omogu\u0107uju jedinstven pregled korisni\u010dkih interakcija.<\/p>                                                                            <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                                    <div class=\"swiper-slide\">\r\n                                <div class=\"home_service_box\">\r\n                                    <div>\r\n                                                                                <h3>Digitalne tr\u017enice i platforme za preprodaju<\/h3>\r\n                                                                                                                        <p>Omogu\u0107ite jednostavno upravljanje \u017eivotnim ciklusom vozila putem platformi za inspekcije, procjene, digitalne aukcije i usluge preprodaje.<\/p>                                                                            <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                                    <div class=\"swiper-slide\">\r\n                                <div class=\"home_service_box\">\r\n                                    <div>\r\n                                                                                <h3>Prediktivne postprodajne platforme<\/h3>\r\n                                                                                                                        <p>Omogu\u0107ite prediktivno odr\u017eavanje, interaktivne vodi\u010de za popravke i automatizirana postprodajna rje\u0161enja kako biste pobolj\u0161ali korisni\u010dko zadovoljstvo i smanjili vrijeme zastoja.<\/p>                                                                            <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                                    <div class=\"swiper-slide\">\r\n                                <div class=\"home_service_box\">\r\n                                    <div>\r\n                                                                                <h3>Rje\u0161enja za dijeljenu mobilnost<\/h3>\r\n                                                                                                                        <p>Razvijte platforme za dijeljenu mobilnost s korisni\u010dki prilago\u0111enim su\u010deljima, uslugama pretplate i iskustvom temeljenim na kartama za modele prijevoza nove generacije.\r\n<\/p>                                                                            <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                                    <div class=\"swiper-slide\">\r\n                                <div class=\"home_service_box\">\r\n                                    <div>\r\n                                                                                <h3>Automatizacija vi\u0161ekanalnog marketinga<\/h3>\r\n                                                                                                                        <p>Razvijte inteligentne marketin\u0161ke platforme za personalizirane kampanje i korisni\u010dka putovanja za njegovanje potencijalnih kupaca, \u010dime se pobolj\u0161ava akvizicija i zadr\u017eavanje korisnika.<\/p>                                                                            <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                                    <div class=\"swiper-slide\">\r\n                                <div class=\"home_service_box\">\r\n                                    <div>\r\n                                                                                <h3>Dizajn iskustva unutar vozila<\/h3>\r\n                                                                                                                        <p>Omogu\u0107ite integrirane aplikacije unutar vozila za besprijekorne prijelaze izme\u0111u weba, mobitela i su\u010delja u automobilu, \u010dime pobolj\u0161avate upotrebljivost.\r\n<\/p>                                                                            <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                    <div class=\"swiper_control\">\r\n                        <div class=\"swiper-scrollbar serviceScroll scrollbar\"><\/div>\r\n                        <nav class=\"swiper_nav\" aria-label=\"Offering Manual Slider Navigation\">\r\n                            <div class=\"swiper-button-prev service-prev\"><\/div>\r\n                            <div class=\"swiper-button-next service-next\"><\/div>\r\n                        <\/nav>\r\n                    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\n\n\r\n\n\n    <section class=\"home_insight_block \" id=\"insight-blogs-block_43d1904aa18c2ceb1bda8bc4dd71ebdf\">\n        <div class=\" container\">\n            <div class=\"section_head_with_content\">\n                <div class=\"section_content_left\">\n                    \n                    <div class=\"section_head\">\n                                                    <h2>Izdvojeni uvidi<\/h2>\n                                            <\/div>\n                <\/div>\n                <div class=\"section_content_right\">\n                                            <p>Otkrijte nova razmi\u0161ljanja GlobalLogicovih stratega i in\u017eenjera<\/p>\n                                                                <a href=\"https:\/\/www.globallogic.com\/hr\/insights\/\"\n                           class=\"secondaryBtn\">Pogledajte sve<\/a>\n                                       <\/div>\n            <\/div>\n\n            <div class=\"swiper homeInsightSlider\">\n                <div class=\"swiper-wrapper\">\n                    \n                                                    <div class=\"swiper-slide\" id=\"post-121652\">\n                                <div class=\"insightCard \">\n                                    <div class='insight_type'>Blogs<\/div>                                    <div class=\"insight_overlay\">\n                                        <div class=\"insight_sub_head\">\n                                            <div class=\"author_links\">\n\n                                                                                                            <a\n                                                                href=\"https:\/\/www.globallogic.com\/hr\/insights\/blogs\/authors\/yuriy-yuzifovich\/\"><span>Yuriy Yuzifovich<\/span><\/a>\n                                                                                                        <\/div>\n\n                                            <span>\n                                                4 September 2025                                            <\/span>\n                                        <\/div>\n                                        <h3 class=\"trim\">\n                                            <a href=\"https:\/\/www.globallogic.com\/hr\/insights\/blogs\/agentic-ai-enterprise\/\">\n                                                The Future of Agentic AI: Designing Reliable Systems for Enterprise Success                                            <\/a>\n                                        <\/h3>\n                                                                                <div class=\"insight_tags\">\n                                            <span class=\"category-tag\">AI Governance<\/span><span class=\"category-tag\">AI-Powered SDLC<\/span><span class=\"category-tag\">MLOps<\/span><span class=\"industry-tag\">Cross-Industry<\/span>                                        <\/div>\n                                    <\/div>\n                                    <a class=\"insight_img\" href=\"https:\/\/www.globallogic.com\/hr\/insights\/blogs\/agentic-ai-enterprise\/\">\n                                        <img width=\"668\" height=\"501\" src=\"https:\/\/www.globallogic.com\/wp-content\/uploads\/2025\/03\/Agenticai-scaled-768x512.jpg\" class=\"attachment-670x0 size-670x0  wpsmartcrop-image\" alt=\"The Future of Agentic AI: Designing Reliable Systems for Enterprise Success\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.globallogic.com\/wp-content\/uploads\/2025\/03\/Agenticai-scaled-768x512.jpg 768w, https:\/\/www.globallogic.com\/wp-content\/uploads\/2025\/03\/Agenticai-scaled-300x200.jpg 300w, https:\/\/www.globallogic.com\/wp-content\/uploads\/2025\/03\/Agenticai-scaled-1024x683.jpg 1024w, https:\/\/www.globallogic.com\/wp-content\/uploads\/2025\/03\/Agenticai-scaled-1536x1024.jpg 1536w, https:\/\/www.globallogic.com\/wp-content\/uploads\/2025\/03\/Agenticai-scaled-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" data-smartcrop-focus=\"[50,50]\" \/>                                    <\/a>\n                                <\/div>\n                            <\/div>\n                                                        <div class=\"swiper-slide\" id=\"post-120582\">\n                                <div class=\"insightCard detailView\">\n                                    <div class='insight_type'>Blogs<\/div>                                    <div class=\"insight_overlay\">\n                                        <div class=\"insight_sub_head\">\n                                            <div class=\"author_links\">\n\n                                                                                                            <span>GlobalLogic<\/span>\n                                                                                                        <\/div>\n\n                                            <span>\n                                                19 February 2025                                            <\/span>\n                                        <\/div>\n                                        <h3 class=\"\">\n                                            <a href=\"https:\/\/www.globallogic.com\/hr\/insights\/blogs\/hitachi-actiontalks-genai-lessons\/\">\n                                                GenAI in Action: Lessons from Industry Leaders on Driving Real ROI                                            <\/a>\n                                        <\/h3>\n                                                                                        <p>Generative AI (GenAI) has the potential to transform industries, yet many &#8230;<\/p>\n                                                                                        <div class=\"insight_tags\">\n                                            <span class=\"category-tag\">AI Governance<\/span><span class=\"category-tag\">MLOps<\/span><span class=\"industry-tag\">Cross-Industry<\/span>                                        <\/div>\n                                    <\/div>\n                                    <a class=\"insight_img\" href=\"https:\/\/www.globallogic.com\/hr\/insights\/blogs\/hitachi-actiontalks-genai-lessons\/\">\n                                        <img width=\"668\" height=\"501\" src=\"https:\/\/www.globallogic.com\/wp-content\/uploads\/2025\/02\/image2-min-768x451.png\" class=\"attachment-670x0 size-670x0  wpsmartcrop-image\" alt=\"GenAI in Action: Lessons from Industry Leaders on Driving Real ROI\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.globallogic.com\/wp-content\/uploads\/2025\/02\/image2-min-768x451.png 768w, https:\/\/www.globallogic.com\/wp-content\/uploads\/2025\/02\/image2-min-300x176.png 300w, https:\/\/www.globallogic.com\/wp-content\/uploads\/2025\/02\/image2-min-1024x601.png 1024w, https:\/\/www.globallogic.com\/wp-content\/uploads\/2025\/02\/image2-min-1536x902.png 1536w, https:\/\/www.globallogic.com\/wp-content\/uploads\/2025\/02\/image2-min.png 1999w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" data-smartcrop-focus=\"[50,50]\" \/>                                    <\/a>\n                                <\/div>\n                            <\/div>\n                                                        <div class=\"swiper-slide\" id=\"post-99243\">\n                                <div class=\"insightCard detailView\">\n                                    <div class='insight_type'>Blogs<\/div>                                    <div class=\"insight_overlay\">\n                                        <div class=\"insight_sub_head\">\n                                            <div class=\"author_links\">\n\n                                                                                                            <a\n                                                                href=\"https:\/\/www.globallogic.com\/hr\/insights\/blogs\/authors\/kulbhushan-bhardwaj\/\"><span>Kulbhushan Bhardwaj<\/span><\/a>\n                                                                                                        <\/div>\n\n                                            <span>\n                                                1 August 2024                                            <\/span>\n                                        <\/div>\n                                        <h3 class=\"\">\n                                            <a href=\"https:\/\/www.globallogic.com\/hr\/insights\/blogs\/crowd-striked-lessons-learned-and-best-practices-for-future-prevention\/\">\n                                                Crowd-Striked: Lessons Learned and Best Practices for Future Prevention                                            <\/a>\n                                        <\/h3>\n                                        <p>Incident Summary On July 19, 2024, CrowdStrike released\u00a0 a content&#8230;<\/p>                                        <div class=\"insight_tags\">\n                                            <span class=\"category-tag\">Cybersecurity<\/span><span class=\"industry-tag\">Cross-Industry<\/span>                                        <\/div>\n                                    <\/div>\n                                    <a class=\"insight_img\" href=\"https:\/\/www.globallogic.com\/hr\/insights\/blogs\/crowd-striked-lessons-learned-and-best-practices-for-future-prevention\/\">\n                                        <img width=\"668\" height=\"501\" src=\"https:\/\/www.globallogic.com\/wp-content\/uploads\/2022\/06\/Distributed-Data-Mesh.jpg\" class=\"attachment-670x0 size-670x0\" alt=\"Crowd-Striked: Lessons Learned and Best Practices for Future Prevention\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.globallogic.com\/wp-content\/uploads\/2022\/06\/Distributed-Data-Mesh.jpg 500w, https:\/\/www.globallogic.com\/wp-content\/uploads\/2022\/06\/Distributed-Data-Mesh-300x213.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>                                    <\/a>\n                                <\/div>\n                            <\/div>\n                            \n                                        <\/div>\n                <div class=\"swiper_control\">\n                    <div class=\"swiper-scrollbar\"><\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\r\n    <section class=\"faq_block \" id=\"faq-block_fb00db9719f74b0defda76c1a6c5db58\">\r\n        <div class=\"container\">\r\n                            <div class=\"sub_head\">FAQs<\/div>\r\n                        <div class=\"section_head_with_content\">\r\n                <div class=\"section_head_left\">\r\n                                            <h2>Odgovori na va\u0161a pitanja o digitalnom anga\u017emanu korisnika <\/h2>\r\n                                    <\/div>\r\n                                    <div class=\"section_content_right\">\r\n                        <p>Saznajte vi\u0161e o rje\u0161enjima za digitalni anga\u017eman korisnika u industriji mobilnosti uz GlobalLogic.\r\n\r\n<\/p>\r\n                    <\/div>\r\n                            <\/div>\r\n                            <ul id=\"faq\" class=\"faq\">\r\n                                            <li class=\"faq_set\">\r\n                                                            <div class=\"question\"><div class=\"question-text\">\u0160to je digitalni anga\u017eman korisnika za tvrtke iz sektora mobilnosti?<\/div><\/div>\r\n                                                                                        <div class=\"answer\">To je primjena naprednih platformi i tehnologija za pru\u017eanje personaliziranih i besprijekornih iskustava u svim fazama korisni\u010dkog putovanja u automobilskoj industriji.<\/div>\r\n                                                    <\/li>\r\n                                            <li class=\"faq_set\">\r\n                                                            <div class=\"question\"><div class=\"question-text\">Kako GlobalLogic podr\u017eava vi\u0161ekanalni anga\u017eman korisnika?<\/div><\/div>\r\n                                                                                        <div class=\"answer\">Dizajniramo i implementiramo CRM platforme i digitalne alate koji se neprimjetno integriraju putem weba, mobilnih ure\u0111aja i dodirnih to\u010daka unutar vozila za dosljedno korisni\u010dko iskustvo.\r\n<\/div>\r\n                                                    <\/li>\r\n                                            <li class=\"faq_set\">\r\n                                                            <div class=\"question\"><div class=\"question-text\">Mo\u017ee li GlobalLogic pomo\u0107i s financijskim uslugama za korisnike u automobilskoj industriji?<\/div><\/div>\r\n                                                                                        <div class=\"answer\">Da, razvijamo platforme za samostalno financiranje, integrirane sustave pla\u0107anja i fleksibilna rje\u0161enja za leasing i osiguranje temeljena na kori\u0161tenju i prilago\u0111ena potrebama korisnika.<\/div>\r\n                                                    <\/li>\r\n                                            <li class=\"faq_set\">\r\n                                                            <div class=\"question\"><div class=\"question-text\">Koje su prednosti proaktivnog servisnog iskustva?<\/div><\/div>\r\n                                                                                        <div class=\"answer\">Proaktivna servisna iskustva koriste podatke o vozilu i korisniku za pravovremene obavijesti o odr\u017eavanju i servisima. Tako\u0111er preporu\u010duju i omogu\u0107uju jednostavnu kupnju dodatnih dijelova i opreme kada je to potrebno, osiguravaju\u0107i u\u010dinkovitije i ugodnije korisni\u010dko putovanje.<\/div>\r\n                                                    <\/li>\r\n                                    <\/ul>\r\n                    <\/div>\r\n    <\/section>\r\n","protected":false},"author":96,"featured_media":101600,"parent":101556,"menu_order":21,"template":"","work-with-us-category":[19],"class_list":["post-101597","industries","type-industries","status-publish","has-post-thumbnail","hentry","work-with-us-category-industries"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.globallogic.com\/hr\/wp-json\/wp\/v2\/industries\/101597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globallogic.com\/hr\/wp-json\/wp\/v2\/industries"}],"about":[{"href":"https:\/\/www.globallogic.com\/hr\/wp-json\/wp\/v2\/types\/industries"}],"author":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/hr\/wp-json\/wp\/v2\/users\/96"}],"version-history":[{"count":4,"href":"https:\/\/www.globallogic.com\/hr\/wp-json\/wp\/v2\/industries\/101597\/revisions"}],"predecessor-version":[{"id":102894,"href":"https:\/\/www.globallogic.com\/hr\/wp-json\/wp\/v2\/industries\/101597\/revisions\/102894"}],"up":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/hr\/wp-json\/wp\/v2\/industries\/101556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/hr\/wp-json\/wp\/v2\/media\/101600"}],"wp:attachment":[{"href":"https:\/\/www.globallogic.com\/hr\/wp-json\/wp\/v2\/media?parent=101597"}],"wp:term":[{"taxonomy":"work-with-us-category","embeddable":true,"href":"https:\/\/www.globallogic.com\/hr\/wp-json\/wp\/v2\/work-with-us-category?post=101597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}