An Introduction to Sentiment Analysis

Categories: Big Data & AnalyticsAutomotiveCommunicationsConsumer and RetailFinancial ServicesHealthcareManufacturing and IndustrialMedia

Sentiment analysis and opinion mining have become an integral part of the product marketing and user experience as both businesses and consumers turn to online resources for feedback on products and services. This white paper explores the evolution and challenges of sentiment anaysis, as well as how to best leverage it.

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Ashish Katrekar

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