{"id":99677,"date":"2024-04-10T11:39:27","date_gmt":"2024-04-10T11:39:27","guid":{"rendered":"https:\/\/www.globallogic.com\/ro\/?post_type=blogauthor&amp;p=99677"},"modified":"2024-04-10T11:39:27","modified_gmt":"2024-04-10T11:39:27","slug":"alexandra-groza","status":"publish","type":"blogauthor","link":"https:\/\/www.globallogic.com\/ro\/insights\/blogs\/authors\/alexandra-groza\/","title":{"rendered":"Alexandra Groza"},"content":{"rendered":"<div class=\"classic_editor_content\"><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;With over\u00a011 years of in-depth marketing experience, Alexandra Groza has navigated both the\u00a0B2B and B2C areas covering marketing strategy, creative writing, and corporate communications. Her passion for\u00a0digital technologies\u00a0and curiosity drive her to explore and adapt to the ever-evolving marketing landscape\\n\\nAs a\u00a0lead marketing specialist, Alexandra collaborates closely with diverse cross-functional teams to support the company\u2019s strategic initiatives and growth priorities for\u00a0key accounts\u00a0and\u00a0new business ventures. When developing and implementing global digital marketing campaigns, her objectives are to drive differentiation, positively impact and influence client conversations, and help raise awareness.\u00a0\\n\\nAlexandra\u2019s marketing expertise spans diverse sectors, including\u00a0automotive,\u00a0banking and financial services, and healthcare. She believes account-based marketing (ABM)\u00a0strategies that successfully resonate with decision-makers are a mix of marketing decisions based on data and storytelling that manages to transcend transactions and numbers.\u00a0\\n\\nHer passion for dynamic and fast-paced environments fuels her quest for new ways to create campaigns that go beyond generic outreach, breathe life into data, and use advances in artificial intelligence to drive insights.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">With over\u00a011 years of in-depth marketing experience, Alexandra Groza has navigated both the\u00a0B2B and B2C areas covering marketing strategy, creative writing, and corporate communications. Her passion for\u00a0digital technologies\u00a0and curiosity drive her to explore and adapt to the ever-evolving marketing landscape<\/p>\n<p>As a\u00a0lead marketing specialist, Alexandra collaborates closely with diverse cross-functional teams to support the company\u2019s strategic initiatives and growth priorities for\u00a0key accounts\u00a0and\u00a0new business ventures. When developing and implementing global digital marketing campaigns, her objectives are to drive differentiation, positively impact and influence client conversations, and help raise awareness.<\/p>\n<p>Alexandra\u2019s marketing expertise spans diverse sectors, including\u00a0automotive,\u00a0banking and financial services, and healthcare. She believes account-based marketing (ABM)\u00a0strategies that successfully resonate with decision-makers are a mix of marketing decisions based on data and storytelling that manages to transcend transactions and numbers.<\/p>\n<p>She is always searching for new ways to create campaigns that go beyond generic outreach, breathe life into data, and use advances in artificial intelligence to drive insights.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With over\u00a011 years of in-depth marketing experience, Alexandra Groza has navigated both the\u00a0B2B and B2C areas covering marketing strategy, creative writing, and corporate communications. Her passion for\u00a0digital technologies\u00a0and curiosity drive her to explore and adapt to the ever-evolving marketing landscape As a\u00a0lead marketing specialist, Alexandra collaborates closely with diverse cross-functional teams to support the company\u2019s strategic initiatives and growth priorities for\u00a0key accounts\u00a0and\u00a0new business ventures. When developing and implementing global digital marketing campaigns, her objectives are to drive differentiation, positively impact and influence client conversations, and help raise awareness. Alexandra\u2019s marketing expertise spans diverse sectors, including\u00a0automotive,\u00a0banking and financial services, and healthcare. She believes account-based marketing (ABM)\u00a0strategies that successfully resonate with decision-makers are a mix of marketing decisions based on data and storytelling that manages to transcend transactions and numbers. She is always searching for new ways to create campaigns that go beyond generic outreach, breathe life into data, and use advances in artificial intelligence to drive insights.<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":7,"template":"","class_list":["post-99677","blogauthor","type-blogauthor","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.globallogic.com\/ro\/wp-json\/wp\/v2\/blogauthor\/99677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globallogic.com\/ro\/wp-json\/wp\/v2\/blogauthor"}],"about":[{"href":"https:\/\/www.globallogic.com\/ro\/wp-json\/wp\/v2\/types\/blogauthor"}],"author":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/ro\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":0,"href":"https:\/\/www.globallogic.com\/ro\/wp-json\/wp\/v2\/blogauthor\/99677\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globallogic.com\/ro\/wp-json\/wp\/v2\/media?parent=99677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}