{"id":96310,"date":"2024-01-10T07:54:57","date_gmt":"2024-01-10T07:54:57","guid":{"rendered":"https:\/\/www.globallogic.com\/ro\/?post_type=insightsection&p=96310"},"modified":"2025-01-20T07:55:26","modified_gmt":"2025-01-20T07:55:26","slug":"digital-transformation-and-the-future-of-car-retail-in-the-automotive-industry","status":"publish","type":"insightsection","link":"https:\/\/www.globallogic.com\/ro\/insights\/blogs\/digital-transformation-and-the-future-of-car-retail-in-the-automotive-industry\/","title":{"rendered":"Digital Transformation and the Future of Car Retail in the Automotive Industry"},"content":{"rendered":"
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The Case of AEM for the Automotive Industry of Tomorrow<\/h2>\n

The second industrial revolution that occurred during the late 19th and early 20th century brought with it the initial invention of the automobile. Since that time, cars have become commonplace in our lives, and the automotive industry has flourished, with\u00a0Statista predicting global growth<\/a>\u00a0to be just under $9 trillion by 2030.<\/p>\n

However, thanks to changing consumer preferences, the automotive industry is undergoing a shift towards becoming experience-driven rather than product-driven.\u00a0McKinsey states<\/a>\u00a0that digital channels are becoming more critical in the automotive-purchase experience with over 80% of survey respondents citing the use of online sources to help make a decision.<\/p>\n

With these changing consumer preferences, companies in the automotive industry need to alter their approach to customers and switch their focus from product to experience if they want to remain competitive. Proper attention to software development can help them make the transition.<\/p>\n

Table of Contents<\/h3>\n