{"id":101643,"date":"2025-01-14T06:33:01","date_gmt":"2025-01-14T06:33:01","guid":{"rendered":"https:\/\/www.globallogic.com\/sk\/?post_type=industries&p=101643"},"modified":"2025-04-03T19:41:22","modified_gmt":"2025-04-03T19:41:22","slug":"digital-customer-engagement","status":"publish","type":"industries","link":"https:\/\/www.globallogic.com\/sk\/industries\/mobility\/digital-customer-engagement\/","title":{"rendered":"Digit\u00e1lne zapojenie z\u00e1kazn\u00edka"},"content":{"rendered":"\n
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Z\u00e1sadn\u00e1 zmena v zap\u00e1jan\u00ed v odvetv\u00ed mobility<\/h2>\n\n\n\n
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Rie\u0161enia digit\u00e1lneho zapojenia z\u00e1kazn\u00edkov z\u00a0dielne spolo\u010dnosti GlobalLogic pom\u00e1haj\u00fa klientom p\u00f4sobiacim v\u00a0oblasti mobility poskytova\u0165 na ka\u017edom kontaktnom mieste personalizovan\u00fa, bezprobl\u00e9mov\u00fa a\u00a0p\u00f4sobiv\u00fa u\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165. Pokro\u010dil\u00e9 platformy mana\u017ementu vz\u0165ahov so z\u00e1kazn\u00edkmi (CRM), umel\u00fa inteligenciu a\u00a0multikan\u00e1lov\u00fa integr\u00e1ciu vyu\u017e\u00edvame na zabezpe\u010denie bezprobl\u00e9mov\u00e9ho predaja\u00a0cez najr\u00f4znej\u0161ie kan\u00e1ly a\u00a0na zaistenie intuit\u00edvnych finan\u010dn\u00fdch slu\u017eieb, proakt\u00edvnych servisn\u00fdch slu\u017eieb \u010di moderniz\u00e1ciu platforiem popredajn\u00e9ho servisu. Zlep\u0161ujeme z\u00e1kazn\u00edcke cesty v\u00a0automobilovom priemysle, \u010d\u00edm umo\u017e\u0148ujeme firm\u00e1m podpori\u0165 lojalitu ich klientov, optimalizova\u0165 svoje procesy a\u00a0nach\u00e1dza\u0165 nov\u00e9 zdroje pr\u00edjmov.<\/p>\n<\/div><\/div>\n\n\n\r\n\r\n

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Ako v\u00e1m m\u00f4\u017eeme pom\u00f4c\u0165?<\/div>\r\n

Zvy\u0161ovanie lojality a\u00a0zisku vylep\u0161ovan\u00edm z\u00e1kazn\u00edckej cesty<\/h2>\r\n <\/div>\r\n
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Spolo\u010dnostiam p\u00f4sobiacim v\u00a0oblasti mobility umo\u017e\u0148ujeme vytv\u00e1ra\u0165 prvotriedne digit\u00e1lne sk\u00fasenosti, ktor\u00e9 menia ka\u017ed\u00fa f\u00e1zu z\u00e1kazn\u00edckej cesty v\u00a0automobilovom priemysle k\u00a0lep\u0161iemu. Na\u0161e rie\u0161enia zah\u0155\u0148aj\u00face multikan\u00e1lov\u00fd predaj, personalizovan\u00e9 interakcie \u010di predikt\u00edvne popredajn\u00e9 platformy, zvy\u0161uj\u00fa prev\u00e1dzkov\u00fa efekt\u00edvnos\u0165, posil\u0148uj\u00fa lojalitu z\u00e1kazn\u00edkov a\u00a0zais\u0165uj\u00fa merate\u013en\u00e9 obchodn\u00e9 v\u00fdsledky.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Na\u0161e schopnosti<\/div>\r\n
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Inovat\u00edvne digit\u00e1lne rie\u0161enia prepojenej z\u00e1kazn\u00edckej cesty<\/h2>\r\n <\/div>\r\n
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GlobalLogic umo\u017e\u0148uje spolo\u010dnostiam z\u00a0automobilov\u00e9ho priemyslu pon\u00faka\u0165 v\u00fdnimo\u010dn\u00fa z\u00e1kazn\u00edcku sk\u00fasenos\u0165 v\u010faka vyu\u017eitiu najmodernej\u0161\u00edch technol\u00f3gi\u00ed a\u00a0informovan\u00fdch rozhodnut\u00ed.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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Multikan\u00e1lov\u00e9 predajn\u00e9 platformy<\/h3>\r\n

Vyv\u00edjajte na predaj vozidiel integrovate\u013en\u00e9\r\na\u00a0\u0161k\u00e1lovate\u013en\u00e9 multikan\u00e1lov\u00e9 platformy\r\na\u00a0zaistite si priame zapojenie z\u00e1kazn\u00edkov,\r\nbezpe\u010dn\u00e9 transakcie a\u00a0aktualiz\u00e1cie\r\nv\u00a0re\u00e1lnom \u010dase.<\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Digit\u00e1lne finan\u010dn\u00e9 slu\u017eby<\/h3>\r\n

Pon\u00fakajte intuit\u00edvne samoobslu\u017en\u00e9\r\nmo\u017enosti financovania, zabudovan\u00e9\r\nplatobn\u00e9 syst\u00e9my a\u00a0flexibiln\u00e9 l\u00edzingov\u00e9\r\na\u00a0poistn\u00e9 slu\u017eby.<\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Lep\u0161\u00ed syst\u00e9m pre vlastn\u00edkov vozidiel<\/h3>\r\n

Vylep\u0161ite z\u00e1\u017eitok z\u00a0vlastn\u00edctva vozidla\r\nintegrovan\u00fdmi aplik\u00e1ciami zlep\u0161uj\u00facimi\r\nu\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165 majite\u013ea, ako s\u00fa\r\nnapr. pou\u017e\u00edvate\u013esk\u00e9 pr\u00edru\u010dky na b\u00e1ze\u00a0AI \u010di\r\nmo\u017enos\u0165 upsellingu pr\u00edslu\u0161enstva\r\na\u00a0n\u00e1hradn\u00fdch dielov.<\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Proakt\u00edvne servisn\u00e9 slu\u017eby<\/h3>\r\n

Zabezpe\u010dte v\u00fdrobcom origin\u00e1lnych dielov\r\n(OEM) a\u00a0predajcom jednotn\u00fd pr\u00edstup\r\nk\u00a0z\u00e1kazn\u00edkom a\u00a0zv\u00fd\u0161te proakt\u00edvnymi\r\na\u00a0personalizovan\u00fdmi slu\u017ebami lojalitu\r\nsvojich z\u00e1kazn\u00edkov.<\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Digit\u00e1lne trhovisk\u00e1 a\u00a0platformy pre \u010fal\u0161\u00ed predaj<\/h3>\r\n

Zaistite bezprobl\u00e9mov\u00e9 riadenie\r\n\u017eivotn\u00e9ho cyklu vozidla platformami na\r\nkontrolu, oce\u0148ovanie, digit\u00e1lne aukcie\r\na\u00a0\u010fal\u0161\u00ed predaj.<\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Moderniz\u00e1cia platforiem popredajn\u00fdch slu\u017eieb<\/h3>\r\n

Modernizujte platformy popredajnej\r\nstarostlivosti, zvy\u0161ujte spokojnos\u0165 svojich\r\nz\u00e1kazn\u00edkov a\u00a0eliminujte prestoje.<\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Automatiz\u00e1cia multikan\u00e1lov\u00e9ho marketingu<\/h3>\r\n

Vyv\u00edjajte inteligentn\u00e9 marketingov\u00e9\r\nplatformy pre personalizovan\u00e9 kampane\r\na\u00a0starostlivos\u0165 o\u00a0z\u00e1kazn\u00edkov a\u00a0z\u00edskajte \u010di\r\nudr\u017ete si viac z\u00e1kazn\u00edkov.<\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n

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N\u00e1vrh pou\u017e\u00edvate\u013esk\u00e9ho z\u00e1\u017eitku vo vozidle<\/h3>\r\n

Umo\u017enite integrovan\u00fdm aplik\u00e1ci\u00e1m vo vozidle plynul\u00fd prechod medzi webov\u00fdm, mobiln\u00fdm a palubn\u00fdm rozhran\u00edm, \u010d\u00edm zlep\u0161\u00edte pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok.<\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Zmyslupln\u00e9 rie\u0161enia v\u00a0automobilovom priemysle<\/div>\r\n

Na\u0161e rie\u0161enia v praxi<\/h2>\r\n

Pozrite sa, ako rie\u0161enia spolo\u010dnosti GlobalLogic zlep\u0161uj\u00fa zapojenie z\u00e1kazn\u00edkov v\u00a0oblasti mobility.<\/p>\r\n <\/div>\r\n <\/div>\r\n \r\n

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Zlep\u0161enie procesov online predaja<\/h4>\n

Vyvinuli sme automatizovan\u00fa end-to-end predajn\u00fa platformu, ktor\u00e1 v\u00a0priebehu troch
\nmesiacov zn\u00ed\u017eila stratu potenci\u00e1lnych z\u00e1kazn\u00edkov o\u00a034\u00a0%.<\/p>\n <\/div>\r\n

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Najv\u00e4\u010d\u0161ie eur\u00f3pske online trhovisk\u00e1 s\u00a0vozidlami<\/h4>\n

Poprednej digit\u00e1lnej predajnej platforme s\u00a0celoeur\u00f3pskou p\u00f4sobnos\u0165ou sme
\nvyvinuli syst\u00e9m riadenia \u017eivotn\u00e9ho cyklu, aukci\u00ed a\u00a0zaistili sme bezprobl\u00e9mov\u00e9
\nz\u00e1kazn\u00edcke slu\u017eby.<\/p>\n <\/div>\r\n

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Digitaliz\u00e1cia finan\u010dn\u00fdch slu\u017eieb<\/h4>\n

Vytvorili sme platformu zalo\u017een\u00fa na port\u00e1li Salesforce, ktor\u00e1 pon\u00faka celospektr\u00e1lny preh\u013ead o\u00a0z\u00e1kazn\u00edkoch, spr\u00e1vu zml\u00fav a\u00a0bezpe\u010dn\u00e9 finan\u010dn\u00e9 rie\u0161enia.<\/p>\n <\/div>\r\n

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Moderniz\u00e1cia platforiem pre popredajn\u00e9 slu\u017eby<\/h4>\n

Zmodernizovali sme popredajn\u00e9 platformy OEM a zv\u00fd\u0161ili sme mieru spokojnosti jeho z\u00e1kazn\u00edkov.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\n\n

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N\u00e1\u0161 poh\u013ead<\/h2>\n <\/div>\n <\/div>\n
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Presk\u00famajte nov\u00e9 n\u00e1pady strat\u00e9gov a v\u00fdvoj\u00e1rov spolo\u010dnosti GlobalLogic.<\/p>\n Pozrite si viac<\/a>\n <\/div>\n <\/div>\n\n

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Blogs<\/div>
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\n\n Abhishek Gedam<\/span><\/a>\n <\/div>\n\n \n 21 May 2024 <\/span>\n <\/div>\n

\n \n NFR: 12\u00a0k\u013e\u00fa\u010dov\u00fdch aspektov pre v\u00fdvoj mobiln\u00fdch aplik\u00e1ci\u00ed <\/a>\n <\/h3>\n
\n Architecture<\/span>Mobilita<\/span>Technology<\/span> <\/div>\n <\/div>\n \n \"NFR: <\/a>\n <\/div>\n <\/div>\n
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Blogs<\/div>
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\n\n Peter Morav\u010d\u00edk<\/span><\/a>\n <\/div>\n\n \n 9 September 2021 <\/span>\n <\/div>\n

\n \n \u00davod do AUTOSARu a jeho nasadenie v automobilovom priemysle <\/a>\n <\/h3>\n

AUTOSAR je v\u00fdsledkom iniciat\u00edvy automobilov\u00fdch v\u00fdrobcov a ich dod\u00e1vate\u013eov s…<\/p>

\n Architecture<\/span>Embedded Software, Hardware and Silicon Solutions<\/span>Mobilita<\/span> <\/div>\n <\/div>\n \n \"\u00davod <\/a>\n <\/div>\n <\/div>\n
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Blogs<\/div>
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\n\n GlobalLogic<\/span>\n <\/div>\n\n \n 13 February 2019 <\/span>\n <\/div>\n

\n \n Sn\u00edma\u010d pohybu pre automobil m\u00f4\u017ee zachr\u00e1ni\u0165 \u017eivot <\/a>\n <\/h3>\n

Leto v roku 2018 bolo v Eur\u00f3pe hor\u00facim a slne\u010dn\u00fdm….<\/p>

\n Analytics<\/span>Architecture<\/span>Data Engineering<\/span>Testing-as-a-Service<\/span>Mobilita<\/span>Technology<\/span> <\/div>\n <\/div>\n \n \"Sn\u00edma\u010d <\/a>\n <\/div>\n <\/div>\n \n <\/div>\n
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\u010casto kladen\u00e9 ot\u00e1zky<\/div>\r\n
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Odpovede na v\u0161etky va\u0161e ot\u00e1zky t\u00fdkaj\u00face sa digit\u00e1lneho zapojenia z\u00e1kazn\u00edkov<\/h2>\r\n <\/div>\r\n
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Pre\u010d\u00edtajte si o\u00a0rie\u0161eniach v\u00a0oblasti digit\u00e1lneho zapojenia z\u00e1kazn\u00edkov z\u00a0dielne spolo\u010dnosti GlobalLogic.<\/p>\r\n <\/div>\r\n <\/div>\r\n

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  • \r\n
    \u010co znamen\u00e1 digit\u00e1lne zapojenie z\u00e1kazn\u00edkov pre spolo\u010dnosti p\u00f4sobiace v\u00a0oblasti mobility?<\/div><\/div>\r\n
    Ide o\u00a0vyu\u017e\u00edvanie pokro\u010dil\u00fdch platforiem\r\na\u00a0technol\u00f3gi\u00ed na poskytovanie\r\npersonalizovanej a\u00a0bezprobl\u00e9movej\r\nu\u017e\u00edvate\u013eskej sk\u00fasenosti vo v\u0161etk\u00fdch f\u00e1zach z\u00e1kazn\u00edckej cesty spojenej\r\ns\u00a0automobilom.<\/div>\r\n <\/li>\r\n
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    Ako spolo\u010dnos\u0165 GlobalLogic podporuje multikan\u00e1lov\u00e9 zapojenie z\u00e1kazn\u00edkov?<\/div><\/div>\r\n
    Navrhujeme platformy CRM a\u00a0digit\u00e1lne\r\nn\u00e1stroje, ktor\u00e9 sa bezprobl\u00e9movo\r\nintegruj\u00fa do webov\u00fdch, mobiln\u00fdch\r\na\u00a0dotykov\u00fdch bodov vo vozidle, aby\r\nu\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165 z\u00e1kazn\u00edka bola\r\nkonzistentn\u00e1.<\/div>\r\n <\/li>\r\n
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    Dok\u00e1\u017ee GlobalLogic pom\u00f4c\u0165 s\u00a0finan\u010dn\u00fdmi slu\u017ebami pre z\u00e1kazn\u00edkov v\u00a0automobilovom odvetv\u00ed?<\/div><\/div>\r\n
    Samozrejme. Vyv\u00edjame samoobslu\u017en\u00e9\r\nfinan\u010dn\u00e9 platformy, vstavan\u00e9 platobn\u00e9\r\nsyst\u00e9my a\u00a0flexibiln\u00e9 l\u00edzingov\u00e9 a\u00a0poistn\u00e9\r\nrie\u0161enia prisp\u00f4soben\u00e9 potreb\u00e1m\r\nz\u00e1kazn\u00edkov.<\/div>\r\n <\/li>\r\n
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    Ak\u00e9 s\u00fa v\u00fdhody slu\u017eieb proakt\u00edvneho servisu?<\/div><\/div>\r\n
    Proakt\u00edvny servis vyu\u017e\u00edva \u00fadaje\r\no\u00a0vozidl\u00e1ch a\u00a0z\u00e1kazn\u00edkoch na\r\nposkytovanie v\u010dasn\u00fdch upozornen\u00ed\r\nt\u00fdkaj\u00facich sa \u00fadr\u017eby a\u00a0servisu. V\u00a0pr\u00edpade\r\npotreby dok\u00e1\u017ee tie\u017e odpor\u00fa\u010da\u0165\r\na\u00a0zrealizova\u0165 bezprobl\u00e9mov\u00fd n\u00e1kup\r\nn\u00e1hradn\u00fdch dielov a\u00a0pr\u00edslu\u0161enstva, \u010d\u00edm\r\nzabezpe\u010duje plynulej\u0161iu a\u00a0efekt\u00edvnej\u0161iu\r\nz\u00e1kazn\u00edcku cestu a\u00a0sk\u00fasenos\u0165.<\/div>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/section>\r\n","protected":false},"author":96,"featured_media":101646,"parent":101607,"menu_order":16,"template":"","work-with-us-category":[19],"class_list":["post-101643","industries","type-industries","status-publish","has-post-thumbnail","hentry","work-with-us-category-industries"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/industries\/101643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/industries"}],"about":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/types\/industries"}],"author":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/users\/96"}],"version-history":[{"count":5,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/industries\/101643\/revisions"}],"predecessor-version":[{"id":102933,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/industries\/101643\/revisions\/102933"}],"up":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/industries\/101607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/media\/101646"}],"wp:attachment":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/media?parent=101643"}],"wp:term":[{"taxonomy":"work-with-us-category","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/work-with-us-category?post=101643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}