{"id":103060,"date":"2025-05-06T12:26:45","date_gmt":"2025-05-06T12:26:45","guid":{"rendered":"https:\/\/www.globallogic.com\/sk\/?post_type=insightsection&p=103060"},"modified":"2025-05-15T15:29:58","modified_gmt":"2025-05-15T15:29:58","slug":"catalina-meni-vouchery-na-spojenie-na-baze-ai-2","status":"publish","type":"insightsection","link":"https:\/\/www.globallogic.com\/sk\/insights\/case-studies\/catalina-meni-vouchery-na-spojenie-na-baze-ai-2\/","title":{"rendered":"Catalina men\u00ed vouchery na spojenie na b\u00e1ze AI"},"content":{"rendered":"\r\n
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R\u00fdchlej\u0161\u00ed rast v\u010faka spolupr\u00e1ci zameranej na vyu\u017e\u00edvanie digit\u00e1lnych technol\u00f3gi\u00ed<\/h4>\n

Spolo\u010dnos\u0165 Catalina, l\u00edder v oblasti digit\u00e1lnych m\u00e9di\u00ed, sa \u0161pecializuje na personalizovan\u00fd marketing spotrebn\u00e9ho tovaru. Ich cie\u013eom je de\u0161ifrova\u0165 spotrebite\u013esk\u00e9 spr\u00e1vanie a posil\u0148ova\u0165 vz\u0165ahy so z\u00e1kazn\u00edkmi. Zameranie spolo\u010dnosti na z\u00edskavanie inform\u00e1ci\u00ed v re\u00e1lnom \u010dase a r\u00fdchlu odozvu si tak priam vy\u017eaduje kontinu\u00e1lny pr\u00edstup k inform\u00e1ci\u00e1m, pre ktor\u00fd je nevyhnutn\u00e1 spo\u013eahliv\u00e1 podnikov\u00e1 d\u00e1tov\u00e1 platforma. A pr\u00e1ve v ot\u00e1zke v\u00fdvoja a \u00fadr\u017eby takejto kritickej infra\u0161trukt\u00fary oslovila Catalina spolo\u010dnos\u0165 GlobalLogic.<\/p>\n

Catalina a GlobalLogic s\u00fa partnermi u\u017e takmer desa\u0165 rokov. Spolo\u010dnos\u0165 GlobalLogic najsk\u00f4r p\u00f4sobila ako technick\u00fd partner Cataliny a ako roz\u0161\u00edrenie jej hlavn\u00e9ho t\u00edmu pracuj\u00faceho na vylep\u0161en\u00ed jej platforiem a ur\u00fdchlen\u00ed v\u00fdvoja ich funkci\u00ed. Ke\u010f sa n\u00e1sledne Catalina za\u010dala vyv\u00edja\u0165 smerom k digit\u00e1lnym rie\u0161eniam a slu\u017eb\u00e1m na b\u00e1ze AI, GlobalLogic zohrala k\u013e\u00fa\u010dov\u00fa \u00falohu v moderniz\u00e1cii jej technol\u00f3gi\u00ed, integr\u00e1cii rie\u0161en\u00ed tret\u00edch str\u00e1n ale aj pri sk\u00faman\u00ed mo\u017enost\u00ed, ktor\u00e9 so sebou prin\u00e1\u0161ali nov\u00e9 inov\u00e1cie.<\/p>\n

T\u00e1to spolupr\u00e1ca bola k\u013e\u00fa\u010dov\u00e1 aj pri transform\u00e1cii spolo\u010dnosti Catalina na plne digit\u00e1lneho l\u00eddra v oblasti zapojenia z\u00e1kazn\u00edkov s vyu\u017eit\u00edm AI, ktor\u00fd prin\u00e1\u0161a inov\u00e1cie nielen pri zap\u00e1jan\u00ed z\u00e1kazn\u00edkov, ale aj v oblasti vernostn\u00fdch rie\u0161en\u00ed.<\/p>\n

V\u00fdzva<\/h4>\n

Catalina si uvedomuje k\u013e\u00fa\u010dov\u00fa \u00falohu technol\u00f3gie pri zvy\u0161ovan\u00ed anga\u017eovanosti a lojality z\u00e1kazn\u00edkov. Spojila sa preto so spolo\u010dnos\u0165ou GlobalLogic, ktor\u00e1 jej pom\u00e1ha zvl\u00e1da\u0165 cestu k digit\u00e1lnej transform\u00e1cii. Experti z GlobalLogic priniesli odborn\u00e9 znalosti v nasleduj\u00facich oblastiach:<\/p>\n

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  • Posilnenie hlavn\u00e9ho technick\u00e9ho t\u00edmu Cataliny na zr\u00fdchlenie inov\u00e1ci\u00ed<\/li>\n
  • Zabezpe\u010denie \u0161k\u00e1lovate\u013enosti a bezprobl\u00e9movej integr\u00e1cie s rie\u0161eniami tret\u00edch str\u00e1n<\/li>\n
  • Podpora v\u00fdvoja a priebe\u017enej \u00fadr\u017eby podnikovej d\u00e1tovej platformy Cataliny<\/li>\n<\/ul>\n

    Vytvoren\u00e1 hodnota<\/h4>\n

    Spolo\u010dnosti GlobalLogic a Catalina dosiahli vz\u00e1jomnou spolupr\u00e1cou pokrok v k\u013e\u00fa\u010dov\u00fdch oblastiach v\u00fdvoja nov\u00fdch \u010di inov\u00e1ci\u00ed existuj\u00facich rie\u0161en\u00ed. GlobalLogic posil\u0148uje t\u00edm Cataliny svojimi odborn\u00fdmi znalos\u0165ami v oblasti \u0161pecializovan\u00fdch technol\u00f3gi\u00ed a zohr\u00e1va k\u013e\u00fa\u010dov\u00fa \u00falohu v transform\u00e1cii spolo\u010dnosti na \u0161pi\u010dkov\u00e9ho poskytovate\u013ea digit\u00e1lnych slu\u017eieb.<\/p>\n

    Spolo\u010dnos\u0165 GlobalLogic podporila podnikov\u00fa d\u00e1tov\u00fa platformu Cataliny t\u00fdm, \u017ee:<\/p>\n

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    • zlep\u0161ila v\u00fdkonnos\u0165 a efekt\u00edvnos\u0165 platformy<\/li>\n
    • zaistila plynul\u00fa migr\u00e1ciu z Oozie na Airflow<\/li>\n
    • zlep\u0161ila spotrebu d\u00e1t a vyh\u013ead\u00e1vacie funkcie pomocou platformy SOLR<\/li>\n
    • zjednodu\u0161ila procesy a pracovn\u00e9 toky v NiFi<\/li>\n
    • implementovala komplexn\u00e9 jednotkov\u00e9 testovanie zdrojov\u00e9ho k\u00f3du<\/li>\n
    • vytvorila komplexn\u00fd end-to-end CI\/CD z\u00e1sobn\u00edk<\/li>\n<\/ul>\n

      V\u00fdsledok<\/h4>\n

      Partnerstvo so spolo\u010dnos\u0165ou GlobalLogic Cataline u\u013eah\u010dilo zav\u00e1dzanie nov\u00fdch obchodn\u00fdch scen\u00e1rov, \u010do viedlo k v\u00fdznamn\u00fdm pr\u00edjmom od z\u00e1kazn\u00edkov klienta.<\/p>\n

      Partnerstvo prinieslo tieto hlavn\u00e9 v\u00fdhody:<\/p>\n

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      • R\u00fdchlej\u0161ie uv\u00e1dzanie produktov a slu\u017eieb na trh v\u010faka r\u00fdchlej\u0161iemu v\u00fdvoju nov\u00fdch funkci\u00ed a reklamn\u00fdch rie\u0161en\u00ed<\/li>\n
      • Vylep\u0161en\u00e9 mo\u017enosti cielenia na zlep\u0161enie personaliz\u00e1cie a zapojenia z\u00e1kazn\u00edkov<\/li>\n
      • Zv\u00fd\u0161en\u00e1 prev\u00e1dzkov\u00e1 efekt\u00edvnos\u0165 v\u010faka zefekt\u00edvneniu delivery<\/li>\n
      • \u0160k\u00e1lovate\u013en\u00fd technologick\u00fd z\u00e1klad pripraven\u00fd na bud\u00facnos\u0165<\/li>\n<\/ul>\n <\/div>\r\n <\/section>\r\n \n\n\r\n
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        Partnerstvo a technick\u00e9 znalosti spolo\u010dnosti GlobalLogic boli k\u013e\u00fa\u010dov\u00e9 pre na\u0161u digit\u00e1lnu transform\u00e1ciu a optimaliz\u00e1ciu z\u00e1kazn\u00edckej sk\u00fasenosti.<\/span> V\u010faka ich podpore sa n\u00e1m dar\u00ed formova\u0165 bud\u00facnos\u0165 digit\u00e1lneho maloobchodu.<\/span><\/div>\n <\/div>\r\n
        \r\n Zubin Singh<\/span>\r\n Global EVP & CTO<\/span>\r\n Catalina Marketing<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n","protected":false},"excerpt":{"rendered":"

        Partner z oblasti digit\u00e1lnych m\u00e9di\u00ed po\u017eiadal spolo\u010dnos\u0165 GlobalLogic o podporu pre podnikov\u00fa platformu Enterprise Data Platform<\/p>\n","protected":false},"author":67,"featured_media":103022,"parent":0,"menu_order":0,"template":"","insight":[751],"insight-subcats":[810,811],"insight-industry":[745],"insight-services":[817],"insight-partners":[],"class_list":["post-103060","insightsection","type-insightsection","status-publish","has-post-thumbnail","hentry","insight-case-studies","insight-subcats-analytics","insight-subcats-data-engineering","insight-industry-retail-and-consumer","insight-services-digital-business-transformation"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insightsection\/103060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insightsection"}],"about":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/types\/insightsection"}],"author":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/users\/67"}],"version-history":[{"count":12,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insightsection\/103060\/revisions"}],"predecessor-version":[{"id":103114,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insightsection\/103060\/revisions\/103114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/media\/103022"}],"wp:attachment":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/media?parent=103060"}],"wp:term":[{"taxonomy":"insight","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight?post=103060"},{"taxonomy":"insight-subcats","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight-subcats?post=103060"},{"taxonomy":"insight-industry","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight-industry?post=103060"},{"taxonomy":"insight-services","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight-services?post=103060"},{"taxonomy":"insight-partners","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight-partners?post=103060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}