{"id":103667,"date":"2025-11-06T09:03:17","date_gmt":"2025-11-06T09:03:17","guid":{"rendered":"https:\/\/www.globallogic.com\/sk\/?post_type=insightsection&p=103667"},"modified":"2025-11-06T09:05:01","modified_gmt":"2025-11-06T09:05:01","slug":"umela-inteligencia-ai-v-maloobchode-sest-vyhod-ai-transformacie-ktore-su-uz-tu","status":"publish","type":"insightsection","link":"https:\/\/www.globallogic.com\/sk\/insights\/blogs\/umela-inteligencia-ai-v-maloobchode-sest-vyhod-ai-transformacie-ktore-su-uz-tu\/","title":{"rendered":"Umel\u00e1 inteligencia (AI) v maloobchode: \u0161es\u0165 v\u00fdhod AI transform\u00e1cie , ktor\u00e9 s\u00fa u\u017e tu"},"content":{"rendered":"\n

Umel\u00e1 inteligencia naplno prenik\u00e1 aj do oblasti maloobchodu. Chatboty, ktor\u00e9 s\u00fa sn\u00e1\u010f najvidite\u013enej\u0161\u00edm aspektom AI v maloobchode, predstavuj\u00fa len mal\u00fa \u010das\u0165 jej obrovsk\u00e9ho potenci\u00e1lu, najm\u00e4 ak sa AI uplat\u0148uje v celom hodnotovom re\u0165azci. Tento blog sa zaober\u00e1 viacer\u00fdmi k\u013e\u00fa\u010dov\u00fdmi oblas\u0165ami uplat\u0148ovania AI v maloobchode a zd\u00f4raz\u0148uje \u0161es\u0165 potenci\u00e1lnych obchodn\u00fdch v\u00fdhod, ktor\u00e9 prin\u00e1\u0161a popredn\u00fdm hr\u00e1\u010dom v tomto odvetv\u00ed.<\/p>\n\n\n\n

Len za posledn\u00e9 tri roky sa vyu\u017eitie umelej inteligencie v maloobchode dramaticky zv\u00fd\u0161ilo. Pod\u013ea prieskumu konzultantskej spolo\u010dnosti McKinsey<\/a> z roku 2022 a\u017e 92 % spolo\u010dnost\u00ed pl\u00e1novalo v nasleduj\u00facich troch rokoch zv\u00fd\u0161i\u0165 invest\u00edcie do umelej inteligencie. Odvtedy mnoho \u010fal\u0161\u00edch firiem predpokladalo podobne vysok\u00e9 tempo rastu transform\u00e1cie AI. Napr\u00edklad pod\u013ea Grandview Research<\/a> sa celkov\u00e1 ve\u013ekos\u0165 trhu s umelou inteligenciou v maloobchode v roku 2024 odhadovala na 11,61 miliardy dol\u00e1rov a o\u010dak\u00e1va sa, \u017ee v rokoch 2025 a\u017e 2030 bude r\u00e1s\u0165 tempom 23 % ro\u010dne.<\/p>\n\n\n\n

Vyu\u017e\u00edvanie umelej inteligencie v Eur\u00f3pe m\u00e1 podobn\u00fa trajekt\u00f3riu. Pod\u013ea \u0161tatist\u00edk Eurostatu<\/a> v roku 2024 vyu\u017e\u00edvalo AI 17 % firiem v Eur\u00f3pe. Na Slovensku bol tento podiel ni\u017e\u0161\u00ed, pribli\u017ene 11 %, ale aj to v porovnan\u00ed s rokom 2023 predstavovalo n\u00e1rast o vy\u0161e tri percentu\u00e1lne body.<\/p>\n\n\n\n

Rozvoj digit\u00e1lneho obchodovania a st\u00fapaj\u00face po\u017eiadavky z\u00e1kazn\u00edkov na plynulej\u0161ie, personalizovanej\u0161ie a r\u00fdchlej\u0161ie reakcie sp\u00f4sobili, \u017ee umel\u00e1 inteligencia sa st\u00e1va najvplyvnej\u0161\u00edm n\u00e1strojom na z\u00edskanie konkuren\u010dnej v\u00fdhody. Pod\u013ea spolo\u010dnosti Neontri<\/a> m\u00e1 generat\u00edvna umel\u00e1 inteligencia v maloobchode potenci\u00e1l prinies\u0165 podnikom zna\u010dn\u00e9 v\u00fdhody, medzi ktor\u00e9 patr\u00ed zni\u017eovanie n\u00e1kladov na z\u00edskavanie z\u00e1kazn\u00edkov a\u017e o 50 %, zni\u017eovanie v\u00fddavkov o 30 % a skr\u00e1tenie \u010dasu uvedenia rie\u0161en\u00ed na trh z mesiacov na t\u00fd\u017edne. Zatia\u013e \u010do sa mnoh\u00ed maloobchodn\u00edci st\u00e1le zameriavaj\u00fa na postupn\u00e9 zvy\u0161ovanie efekt\u00edvnosti, l\u00eddri v odvetv\u00ed vyu\u017e\u00edvaj\u00fa transform\u00e1ciu umelou inteligenciou na prehodnocovanie, prebudov\u00e1vanie a o\u017eivenie svojich firiem.<\/p>\n\n\n\n

Spolo\u010dnos\u0165 GlobalLogic pri svojej spolupr\u00e1ci s popredn\u00fdmi maloobchodn\u00edkmi na celom svete identifikovala \u0161es\u0165 v\u00fdhod, ktor\u00e9 umel\u00e1 inteligencia prin\u00e1\u0161a firm\u00e1m prech\u00e1dzaj\u00facim transform\u00e1ciou:<\/p>\n\n\n\n

1. Personaliz\u00e1cia maloobchodu<\/strong><\/h4>\n\n\n\n

Personaliz\u00e1cia na b\u00e1ze AI umo\u017e\u0148uje maloobchodn\u00edkom poskytova\u0165 svojim z\u00e1kazn\u00edkom kontextov\u00e9 a personalizovan\u00e9 z\u00e1\u017eitky a meni\u0165 ich na zisk. Napr\u00edklad rie\u0161enia vyu\u017e\u00edvaj\u00face strojov\u00e9 u\u010denie m\u00f4\u017eu klientom odpor\u00fa\u010da\u0165 produkty na z\u00e1klade kombin\u00e1cie ich predo\u0161l\u00e9ho spr\u00e1vania, nasmerovania v re\u00e1lnom \u010dase a trendov v stave z\u00e1sob. Personaliz\u00e1ciu maloobchodu mo\u017eno dosiahnu\u0165 aj prostredn\u00edctvom vernostn\u00fdch programov vylep\u0161en\u00fdch rie\u0161eniami AI. Tie dok\u00e1\u017eu navrhn\u00fa\u0165 promo akcie s najvy\u0161\u0161ou pravdepodobnos\u0165ou vyu\u017eitia zo strany z\u00e1kazn\u00edkov, \u010d\u00edm sa zlep\u0161uje anga\u017eovanos\u0165 aj n\u00e1vratnos\u0165 prostriedkov investovan\u00fdch do takejto kampane. Rie\u0161enie Intelligence engineering<\/a> od spolo\u010dnosti GlobalLogic umo\u017e\u0148uje vysok\u00fa mieru personaliz\u00e1cie maloobchodu pridan\u00edm opakovane pou\u017eite\u013en\u00fdch modelov AI a plug-and-play integr\u00e1ci\u00ed do vernostn\u00fdch platforiem, mobiln\u00fdch aplik\u00e1ci\u00ed a digit\u00e1lnych obchodov. Spolo\u010dnos\u0165 GlobalLogic ned\u00e1vno vyu\u017eila umel\u00fa inteligenciu na to, aby spolo\u010dnosti Catalina<\/a> pomohla vylep\u0161i\u0165 cieliace funkcie zais\u0165uj\u00face lep\u0161iu personaliz\u00e1ciu a anga\u017eovanos\u0165 z\u00e1kazn\u00edkov.<\/p>\n\n\n\n

\u0160tefan Lacko, Associate Vice President, Engineering spolo\u010dnosti GlobalLogic Slovakia, hovor\u00ed: \u201ePr\u00e1ca s najnov\u0161\u00edmi technol\u00f3giami je to, \u010do l\u00e1ka dobr\u00fdch v\u00fdvoj\u00e1rov, najm\u00e4 ak dok\u00e1\u017ee vylep\u0161i\u0165 kone\u010dn\u00fd produkt a u\u013eah\u010di\u0165 spotrebite\u013eom jeho pou\u017e\u00edvanie. Umel\u00e1 inteligencia je v tomto smere jednozna\u010dne naj\u017eiadanej\u0161ia. V spolo\u010dnosti GlobalLogic sp\u00e1jame skvel\u00e9 lok\u00e1lne talenty a glob\u00e1lne odborn\u00e9 znalosti na to, aby sme umel\u00fa inteligenciu mohli vyu\u017e\u00edva\u0165 pri spracovan\u00ed ve\u013ek\u00fdch d\u00e1t aj v predikci\u00e1ch. Na\u0161e rie\u0161enia nie s\u00fa len o efekt\u00edvnosti. Maloobchodn\u00edkom v strednej Eur\u00f3pe aj za jej hranicami pom\u00e1haj\u00fa personalizova\u0165 z\u00e1\u017eitky z\u00e1kazn\u00edkov, optimalizova\u0165 dod\u00e1vate\u013esk\u00e9 re\u0165azce a r\u00fdchlej\u0161ie inovova\u0165. V\u010faka na\u0161im znalostiam prin\u00e1\u0161ame praktick\u00e9 aplik\u00e1cie umelej inteligencie do sveta podnikania a z\u00e1rove\u0148 formujeme bud\u00facnos\u0165 maloobchodu.\u201c<\/p>\n\n\n\n

2. Dynamick\u00e9 ceny<\/strong><\/strong><\/h4>\n\n\n\n

Ak ste v\u00a0poslednej dobe vyu\u017eili zdie\u013ean\u00fa jazdu, pravdepodobne ste vyu\u017eili dynamick\u00fa (n\u00e1razov\u00fa) cenotvorbu. Podobne ako v\u00a0tomto pr\u00edpade aj maloobchodn\u00edkom dnes transform\u00e1cia umelou inteligenciou umo\u017e\u0148uje prisp\u00f4sobova\u0165 ceny v\u00a0re\u00e1lnom \u010dase, pri\u010dom zoh\u013ead\u0148uje mno\u017estvo r\u00f4znych faktorov ako je dopyt, dostupnos\u0165, predo\u0161l\u00e9 n\u00e1kupy u\u017e\u00edvate\u013eov, ich hist\u00f3riu vyh\u013ead\u00e1vania, a\u00a0pod., \u010di\u00a0extern\u00e9 vplyvy ako s\u00fa ceny u\u00a0konkurencie alebo sez\u00f3nnos\u0165. V\u00a0pr\u00edpade, \u017ee sa nejak\u00fd produkt zle pred\u00e1va, umel\u00e1 inteligencia m\u00f4\u017ee automaticky zn\u00ed\u017ei\u0165 jeho cenu s\u00a0cie\u013eom podpori\u0165 zv\u00fd\u0161enie predaja a\u00a0zn\u00ed\u017eenie z\u00e1sob. Pod\u013ea spolo\u010dnosti McKinsey<\/a> to m\u00f4\u017ee vies\u0165 k\u00a0dvoj- a\u017e p\u00e4\u0165percentn\u00e9mu n\u00e1rastu predaja a\u00a0a\u017e desa\u0165percentn\u00e9mu rastu mar\u017ee.<\/p>\n\n\n\n

3. Prij\u00edmanie rozhodnut\u00ed v\u00a0re\u00e1lnom \u010dase a\u00a0na z\u00e1klade d\u00e1t<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Umel\u00e1 inteligencia je skvel\u00e1 v\u00a0rozpozn\u00e1van\u00ed vzorcov, \u010do umo\u017e\u0148uje maloobchodn\u00edkom investuj\u00facim do poznatkov zalo\u017een\u00fdch na umelej inteligencii r\u00fdchlej\u0161ie reagova\u0165, lep\u0161ie pl\u00e1nova\u0165 a\u00a0zni\u017eova\u0165 n\u00e1kladn\u00e9 chyby v\u00a0r\u00e1mci svojej \u010dinnosti. Pomocou predikt\u00edvnej analytiky m\u00f4\u017eu optimalizova\u0165 pl\u00e1novanie sortimentu na z\u00e1klade sez\u00f3nnosti, spr\u00e1vania z\u00e1kazn\u00edkov a\u00a0obmedzen\u00ed dod\u00e1vok. Umel\u00e1 inteligencia v\u00a0kombin\u00e1cii s\u00a0internetom vec\u00ed (IoT) m\u00f4\u017ee proakt\u00edvne riadi\u0165 z\u00e1soby a\u00a0stav tovaru v\u00a0reg\u00e1loch. AI n\u00e1jde v\u00a0maloobchode uplatnenie aj v\u00a0syst\u00e9moch plnenia objedn\u00e1vok, kde umo\u017e\u0148uje predv\u00eddanie potrieb z\u00e1sob pod\u013ea regi\u00f3nu a\u00a0typu produktu, \u010do zni\u017euje plytvanie a\u00a0zlep\u0161uje dostupnos\u0165 tovarov. Portf\u00f3lio rie\u0161en\u00ed VelocityAI spolo\u010dnosti GlobalLogic zjednocuje predikt\u00edvnu anal\u00fdzu, d\u00e1tov\u00e9 platformy a\u00a0riadenie umelej inteligencie, aby bolo inteligentn\u00e9 rozhodovanie dostupn\u00e9 v\u00a0celej organiz\u00e1cii.<\/p>\n\n\n\n

4. Optimaliz\u00e1cia dod\u00e1vate\u013esk\u00e9ho re\u0165azca<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Umel\u00e1 inteligencia je zvl\u00e1\u0161\u0165 vhodn\u00e1 na identifik\u00e1ciu nedostatkov dod\u00e1vate\u013esk\u00e9ho re\u0165azca. Optimaliz\u00e1cia logistick\u00fdch oper\u00e1ci\u00ed transform\u00e1ciou AI umo\u017e\u0148uje maloobchodn\u00edkom nielen zni\u017eova\u0165 n\u00e1klady, ale aj zefekt\u00edvni\u0165 dod\u00e1vky, \u010do vedie k\u00a0vy\u0161\u0161ej miere spokojnosti z\u00e1kazn\u00edkov. V\u010faka postupom ako je napr\u00edklad implement\u00e1cia analytick\u00fdch n\u00e1strojov v\u00a0predajniach \u010di centralizovan\u00fdch platforiem Business Intelligence m\u00f4\u017eu maloobchodn\u00edci sledova\u0165 z\u00e1kazn\u00edcke toky, monitorova\u0165 vzorce ich spr\u00e1vania a\u00a0optimalizova\u0165 oper\u00e1cie v\u00a0re\u00e1lnom \u010dase. Sledovanie k\u013e\u00fa\u010dov\u00fdch ukazovate\u013eov v\u00fdkonu (KPI) a\u00a0predikt\u00edvne modely vyu\u017e\u00edvaj\u00face\u00a0AI navy\u0161e podporuj\u00fa agiln\u00e9 pl\u00e1novanie a\u00a0realiz\u00e1ciu aktiv\u00edt v\u00a0r\u00e1mci dod\u00e1vate\u013esk\u00e9ho re\u0165azca, \u010do prispieva ku\u00a0krat\u0161\u00edm dodac\u00edm lehot\u00e1m.<\/p>\n\n\n\n

5. Lep\u0161ia z\u00e1kazn\u00edcka sk\u00fasenos\u0165<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

AI u\u017e dnes sp\u00f4sobuje revol\u00faciu v\u00a0interakcii so z\u00e1kazn\u00edkmi v\u00a0re\u00e1lnom \u010dase. Pod\u013ea spolo\u010dnosti Tidio<\/a> v\u00a0uplynulom roku komunikovalo s\u00a0chatbotmi pracuj\u00facimi na b\u00e1ze\u00a0AI a\u017e 88\u00a0%\u00a0z\u00e1kazn\u00edkov a\u00a0len 2\u00a0%\u00a0ich pova\u017euje chatboty za zbyto\u010dn\u00e9. Mobiln\u00e9 aplik\u00e1cie, ktor\u00e9 s\u00fa v\u00a0s\u00fa\u010dasnosti vylep\u0161en\u00e9 o\u00a0n\u00e1stroje na interakciu na b\u00e1ze\u00a0AI, dok\u00e1\u017eu poskytova\u0165 obsah a\u00a0n\u00e1vrhy prisp\u00f4soben\u00e9 pod\u013ea kontextov\u00fdch \u00fadajov o\u00a0pou\u017e\u00edvan\u00ed dan\u00e9ho produktu, \u010do m\u00f4\u017ee potenci\u00e1lne zv\u00fd\u0161i\u0165 objem predaja. Umel\u00e1 inteligencia m\u00f4\u017ee navy\u0161e okrem zvy\u0161ovania interakcie so z\u00e1kazn\u00edkmi v\u00a0re\u00e1lnom \u010dase poskytovan\u00edm odpor\u00fa\u010dan\u00ed a\u00a0inform\u00e1ci\u00ed o\u00a0produktoch aj analyzova\u0165 z\u00edskan\u00fa sp\u00e4tn\u00fa v\u00e4zbu a\u00a0pou\u017e\u00edvanie webov\u00fdch str\u00e1nok na zlep\u0161enie z\u00e1kazn\u00edckej sk\u00fasenosti, \u010do vedie k\u00a0v\u00e4\u010d\u0161ej lojalite k\u00a0zna\u010dke a\u00a0k\u00a0rastu predaja.<\/p>\n\n\n\n

6. Nov\u00e9 komunika\u010dn\u00e9 kan\u00e1ly<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Vyu\u017eitie AI v maloobchode nie je len o moderniz\u00e1cii star\u0161\u00edch syst\u00e9mov, ale aj o vytv\u00e1ran\u00ed nov\u00fdch obchodn\u00fdch modelov. \u010ci u\u017e ide o obchodovanie so zapojen\u00edm chatbotov alebo styling pripraven\u00fd umelou inteligenciou, AI maloobchodn\u00edkom pom\u00e1ha prin\u00e1\u0161a\u0165 diferencovan\u00e9 u\u017e\u00edvate\u013esk\u00e9 sk\u00fasenosti. Mobiln\u00e9 platformy m\u00f4\u017eu pon\u00faka\u0165 dynamick\u00e9 lookbooky prisp\u00f4sobuj\u00face sa preferenci\u00e1m u\u017e\u00edvate\u013eov, sez\u00f3nnosti a trendom. N\u00e1stroje generat\u00edvnej umelej inteligencie sa m\u00f4\u017eu uplatni\u0165 v oblasti \u0161kolenia zamestnancov i zapojenia z\u00e1kazn\u00edkov, kde zlep\u0161ia kvalitu slu\u017eieb a skr\u00e1tia \u010das potrebn\u00fd na rozbeh. Klienti GlobalLogic pou\u017e\u00edvaj\u00fa n\u00e1stroje portf\u00f3lia VelocityAI na ur\u00fdchlenie t\u00fdchto inov\u00e1ci\u00ed pomocou bezpe\u010dnej a \u0161k\u00e1lovate\u013enej infra\u0161trukt\u00fary AI a osved\u010den\u00fdch dizajnov\u00fdch r\u00e1mcov na experimentovanie.<\/p>\n\n\n\n

Umel\u00e1 inteligencia znamen\u00e1 viac ne\u017e len postupn\u00e9 technologick\u00e9 zlep\u0161ovanie syst\u00e9mov. Je to n\u00e1stroj na reinvenciu v podnikan\u00ed. Najodv\u00e1\u017enej\u0161\u00ed maloobchodn\u00edci vyu\u017e\u00edvaj\u00faci umel\u00fa inteligenciu nielen\u017ee dosahuj\u00fa lep\u0161ie v\u00fdsledky pri men\u0161\u00edch prostriedkoch a s ni\u017e\u0161\u00edmi n\u00e1kladmi, ale z\u00e1rove\u0148 vytv\u00e1raj\u00fa nov\u00e9 typy z\u00e1\u017eitkov, interakciu so z\u00e1kazn\u00edkmi v re\u00e1lnom \u010dase a generuj\u00fa hodnotu. \u010ci e\u0161te len za\u010d\u00ednate alebo u\u017e h\u013ead\u00e1te sp\u00f4sob, ako roz\u0161\u00edri\u0165 pou\u017e\u00edvanie AI na celopodnikov\u00fa \u00farove\u0148, rie\u0161enia VelocityAI spolo\u010dnosti GlobalLogic v\u00e1m pon\u00faknu strat\u00e9giu, n\u00e1stroje aj technick\u00fa podporu nevyhnutn\u00fa na naplnenie pr\u00eds\u013eubov transform\u00e1cie AI.<\/p>\n\n\n\n

Zozn\u00e1mte sa s VelocityAI<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

AI v maloobchode: Spoznajte 6 k\u013e\u00fa\u010dov\u00fdch v\u00fdhod! Personaliz\u00e1cia, dynamick\u00e9 ceny a optimaliz\u00e1cia re\u0165azca transformuj\u00fa biznis a zaru\u010duj\u00fa konkuren\u010dn\u00fa v\u00fdhodu.<\/p>\n","protected":false},"author":29,"featured_media":103672,"parent":0,"menu_order":0,"template":"","insight":[41],"insight-subcats":[811,828,830],"insight-industry":[745],"insight-services":[],"insight-partners":[],"class_list":["post-103667","insightsection","type-insightsection","status-publish","has-post-thumbnail","hentry","insight-blogs","insight-subcats-data-engineering","insight-subcats-genai","insight-subcats-it-ot-transformation","insight-industry-retail-and-consumer"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insightsection\/103667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insightsection"}],"about":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/types\/insightsection"}],"author":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/users\/29"}],"version-history":[{"count":5,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insightsection\/103667\/revisions"}],"predecessor-version":[{"id":103673,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insightsection\/103667\/revisions\/103673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/media\/103672"}],"wp:attachment":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/media?parent=103667"}],"wp:term":[{"taxonomy":"insight","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight?post=103667"},{"taxonomy":"insight-subcats","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight-subcats?post=103667"},{"taxonomy":"insight-industry","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight-industry?post=103667"},{"taxonomy":"insight-services","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight-services?post=103667"},{"taxonomy":"insight-partners","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight-partners?post=103667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}