{"id":6225,"date":"2016-02-03T13:01:11","date_gmt":"2016-02-03T13:01:11","guid":{"rendered":"https:\/\/www.globallogic.com\/?p=6225"},"modified":"2025-03-08T20:59:55","modified_gmt":"2025-03-08T20:59:55","slug":"nokia","status":"publish","type":"insightsection","link":"https:\/\/www.globallogic.com\/sk\/insights\/case-studies\/nokia\/","title":{"rendered":"Nokia"},"content":{"rendered":"\r\n
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Spolupr\u00e1ca<\/h4>\n

Firma Method spolupracovala s Nokiou na komplexnom prieskume existuj\u00faceho trhov\u00e9ho prostredia a\u00a0out-of-box\u00a0sk\u00fasenost\u00ed s\u00a0produktmi firmy, ktor\u00fd zah\u0155\u0148al aj vyhodnocovanie konkuren\u010dn\u00fdch v\u00fdrobkov a\u00a0rozhovory s\u00a0re\u00e1lnymi u\u017e\u00edvate\u013emi t\u00fdchto produktov na celom svete. V\u00a0\u00fazkej spolupr\u00e1ci s\u00a0Nokiou tak Method vypracovala celkov\u00fd r\u00e1mec tzv. z\u00e1kazn\u00edckej cesty (customer journey)\u00a0ako ak\u00e9si usmernenie pre r\u00f4zne \u010dasti intern\u00fdch dizajn\u00e9rskych t\u00edmov firmy Nokia.T\u00edm Method n\u00e1sledne vytvoril zna\u010dku zosob\u0148uj\u00facu spom\u00ednan\u00fd r\u00e1mec (\u201eNEX\u201c) a\u00a0pripravil s\u00e9riu informa\u010dn\u00fdch materi\u00e1lov o\u00a0zna\u010dke vr\u00e1tane UX metodiky, mapy z\u00e1kazn\u00edckej cesty, koncepcie pre vytv\u00e1ranie\u00a0out-of-box\u00a0sk\u00fasenosti a\u00a0set-up\u00a0sk\u00fasenosti pre nov\u00e9 produkty, \u010di n\u00e1pady na vytv\u00e1ranie interakt\u00edvneho prostredia v\u00a0predajniach.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Proces<\/h4>\n

Nokia pon\u00faka \u0161irok\u00e9 portf\u00f3lio produktov zameran\u00fdch na r\u00f4znorod\u00e9 svetov\u00e9 trhy a\u00a0s\u00favislosti, z\u00a0\u010doho vypl\u00fdva, \u017ee ak\u00e9ko\u013evek rie\u0161enie v\u00a0oblasti u\u017e\u00edvate\u013eskej sk\u00fasenosti v\u00a0predajni mus\u00ed by\u0165 pou\u017eite\u013en\u00e9 na celej \u0161k\u00e1le technol\u00f3gi\u00ed a\u00a0infra\u0161trukt\u00far. Spolo\u010dnos\u0165 Method preto nadviazala spolupr\u00e1cu s\u00a0GlobalLogic s\u00a0cie\u013eom vytvori\u0165 s\u00fabor digit\u00e1lnych kontaktn\u00fdch miest, ktor\u00e9 by mohli by\u0165 nasaden\u00e9 na najr\u00f4znej\u0161\u00edch zariadeniach s\u00a0odli\u0161nou ve\u013ekos\u0165ou obrazoviek, od lacn\u00fdch tabletov Windows u\u00a0mal\u00fdch predajcov a\u017e po ve\u013ekoform\u00e1tov\u00e9 dotykov\u00e9 obrazovky vo vlajkov\u00fdch predajniach firmy. Method a\u00a0GlobalLogic tie\u017e v\u00a0predajniach firmy Nokia na celom svete zaviedli nov\u00fd model slu\u017eieb a\u00a0syst\u00e9mov, ktor\u00fd zah\u0155\u0148al mnoho oblast\u00ed, od za\u0161kolenia glob\u00e1lneho t\u00edmu a\u017e po distrib\u00faciu, in\u0161tal\u00e1ciu a\u00a0aktualiz\u00e1ciu aplik\u00e1ci\u00ed priamo v\u00a0zariaden\u00ed.<\/p>\n

Navrhovan\u00e9 rie\u0161enie zah\u0155\u0148alo aj aplik\u00e1ciu\u00a0Nokia Concierge\u00a0<\/em>pre ve\u013ekoform\u00e1tov\u00e9 dotykov\u00e9 obrazovky, ktor\u00e1 umo\u017e\u0148uje person\u00e1lu predajn\u00ed pomocou interakt\u00edvneho filtrovania, porovn\u00e1vania a\u00a0uk\u00e1\u017eok pom\u00f4c\u0165 z\u00e1kazn\u00edkom vybra\u0165 si to spr\u00e1vne zariadenie. Method a\u00a0GlobalLogic vyvinuli aj \u0161pecifick\u00fd analytick\u00fd n\u00e1stroj, ktor\u00fd mapuje vyu\u017eitie d\u00e1t v\u00a0digit\u00e1lnych aplik\u00e1ci\u00e1ch a\u00a0na z\u00e1klade toho poskytuje inform\u00e1cie o\u00a0vyu\u017eit\u00ed produktov a\u00a0z\u00e1ujmoch u\u017e\u00edvate\u013eov. To zamestnancom Nokie umo\u017e\u0148uje informova\u0165 dizajn\u00e9rov o\u00a0tom, \u010do sa pred\u00e1va,\u00a0a dovo\u013euje im to nastavi\u0165 obsah, ktor\u00fd najviac rezonuje u\u00a0n\u00e1v\u0161tevn\u00edkov lok\u00e1lnych predajn\u00ed.<\/p>\n

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V\u00fdsledky<\/h4>\n
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Spom\u00ednan\u00e9 inovat\u00edvne digit\u00e1lne kontaktn\u00e9 miesta boli v okt\u00f3bri 2011 predstaven\u00e9 verejnosti na konferencii Nokia World a v s\u00fa\u010dasnosti sa vyu\u017e\u00edvaj\u00fa v predajniach firmy na celom svete. Nov\u00fd dizajn u\u017e\u00edvate\u013eskej sk\u00fasenosti v predajniach bol odhalen\u00fd spolu s uveden\u00edm smartf\u00f3nu Nokia Lumia. V z\u00e1ujme podpory nastavenia u\u017e\u00edvate\u013eskej sk\u00fasenosti a dizajnu hardv\u00e9rov\u00e9ho vybavenia oce\u0148ovan\u00e9ho telef\u00f3nu vytvorila spolo\u010dnos\u0165 Method s\u00fapravu aplik\u00e1ci\u00ed, ktor\u00e9 poukazovali na v\u00fdhody nov\u00e9ho smartf\u00f3nu spojen\u00e9 s modern\u00fdm \u017eivotn\u00fdm \u0161t\u00fdlom. Nako\u013eko dopyt po mobiln\u00fdch telef\u00f3noch v s\u00fa\u010dasnosti takmer prevy\u0161uje ponuku, od uvedenia modelu Nokia Lumia na trh pom\u00e1haj\u00fa dobr\u00e9 obchodn\u00e9 v\u00fdsledky z predaja smartf\u00f3nov div\u00edzii mobiln\u00fdch telef\u00f3nov spolo\u010dnosti Nokia zabezpe\u010di\u0165 ziskovos\u0165 a z\u00edska\u0165 sp\u00e4\u0165 trhov\u00fd podiel, o ktor\u00fd pri\u0161la.<\/p>\n

\u201eNov\u00e9 a\u00a0svie\u017ee n\u00e1pady odborn\u00edkov z\u00a0Method pom\u00e1haj\u00fa zmeni\u0165 o\u010dak\u00e1vania verejnosti vo vz\u0165ahu k\u00a0maloobchodn\u00fdm predajniam,\u201c povedal Felipe Del Corral, Head of Digital Retail Worldwide spolo\u010dnosti Nokia. \u201ePodarilo sa im \u00faspe\u0161ne vytvori\u0165 rozhrania, ktor\u00e9 sa spotrebite\u013eom p\u00e1\u010dia, a\u00a0v\u010faka ktor\u00fdm je Nokia na \u010dele v\u00a0oblasti inov\u00e1ci\u00ed v\u00a0maloobchode.\u201c<\/p>\n

\u201eM\u00e1me ve\u013emi pozit\u00edvne ohlasy od spotrebite\u013eov,\u201c povedal Stephen Elop, CEO spolo\u010dnosti Nokia. \u201eJe to vidie\u0165, ke\u010f vojdete do niektor\u00e9ho z na\u0161ich obchodov a c\u00edtite, \u017ee z\u00e1kazn\u00edci si na\u0161e zariadenia kupuj\u00fa\u201d.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n <\/div>\r\n <\/section>\r\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":100934,"parent":0,"menu_order":39,"template":"","insight":[751],"insight-subcats":[796],"insight-industry":[744,750],"insight-services":[],"insight-partners":[],"class_list":["post-6225","insightsection","type-insightsection","status-publish","has-post-thumbnail","hentry","insight-case-studies","insight-subcats-smart-and-portable-devices","insight-industry-communications-and-network-providers","insight-industry-technology"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insightsection\/6225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insightsection"}],"about":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/types\/insightsection"}],"author":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":7,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insightsection\/6225\/revisions"}],"predecessor-version":[{"id":102571,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insightsection\/6225\/revisions\/102571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/media\/100934"}],"wp:attachment":[{"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/media?parent=6225"}],"wp:term":[{"taxonomy":"insight","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight?post=6225"},{"taxonomy":"insight-subcats","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight-subcats?post=6225"},{"taxonomy":"insight-industry","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight-industry?post=6225"},{"taxonomy":"insight-services","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight-services?post=6225"},{"taxonomy":"insight-partners","embeddable":true,"href":"https:\/\/www.globallogic.com\/sk\/wp-json\/wp\/v2\/insight-partners?post=6225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}