{"id":9071,"date":"2016-07-29T08:19:16","date_gmt":"2016-07-29T08:19:16","guid":{"rendered":"https:\/\/www.globallogic.com\/sk\/?post_type=our-work&#038;p=9071"},"modified":"2025-09-12T07:37:28","modified_gmt":"2025-09-12T07:37:28","slug":"the-economist","status":"publish","type":"insightsection","link":"https:\/\/www.globallogic.com\/sk\/insights\/case-studies\/the-economist\/","title":{"rendered":"The Economist"},"content":{"rendered":"<!-- Paragraph section -->\r\n<section class=\"caseContent\">\r\n    <div class=\"container\">\r\n    <p><img decoding=\"async\" src=\"https:\/\/www.globallogic.com\/sk\/wp-content\/uploads\/sites\/8\/2016\/07\/Economist.jpg\" alt=\"Economist\" \/><br \/>\nThe Economist u\u017e od roku 1843 pon\u00faka inform\u00e1cie a\u00a0mienkotvorn\u00e9 n\u00e1zory na medzin\u00e1rodn\u00e9 dianie \u010di svet politiky, ekonomiky, financi\u00ed, vedy a\u00a0technol\u00f3gi\u00ed. Pr\u00edtomnos\u0165 nov\u00edn v\u00a0online prostred\u00ed roz\u0161iruje ponuku pre predplatite\u013eov vo forme doplnkov\u00e9ho obsahu ako s\u00fa blogy, diskusie \u010di multimedi\u00e1lne programy.<\/p>\n<p><strong>Partnerstvo<\/strong><br \/>\nSo zvy\u0161uj\u00facim sa po\u010dtom predplatite\u013eov, ktor\u00ed konzumuj\u00fa medi\u00e1lny obsah prostredn\u00edctvom svojich mobiln\u00fdch telef\u00f3nov, si The Economist uvedomil potrebu zamera\u0165 sa na digit\u00e1lne strat\u00e9gie. V\u00a0roku 2014 noviny po prv\u00fdkr\u00e1t v\u00f4bec zaviedli funkciu Chief Digital Officer. Jora Gill, ktor\u00fd sa tejto funkcie ujal, v\u00a0nej vyu\u017eil svoje predo\u0161l\u00e9 sk\u00fasenosti v\u00a0tejto dom\u00e9ne a za\u010dal v\u00a0oblasti vytv\u00e1rania digit\u00e1lnej z\u00e1kazn\u00edckej sk\u00fasenosti vyu\u017e\u00edva\u0165 analytiku a\u00a0inov\u00e1cie. S\u00fa\u010das\u0165ou jeho strat\u00e9gie na vytvorenie dynamickej\u0161ej u\u017e\u00edvate\u013eskej sk\u00fasenosti bolo, \u017ee do cel\u00e9ho procesu zapojil ako \u0161pecializovan\u00e9ho partnera spolo\u010dnos\u0165 GlobalLogic. Od roku 2015 tak GlobalLogic a\u00a0The Economist spolupracuj\u00fa na v\u00fdvoji skuto\u010dne v\u00fdnimo\u010dn\u00fdch digit\u00e1lnych produktov a\u00a0slu\u017eieb, ktor\u00e9 akt\u00edvnej a\u00a0mobilnej predplatite\u013eskej z\u00e1kladni poskytuj\u00fa v\u00e4\u010d\u0161iu hodnotu.<\/p>\n<p>Pozrite si, \u010do v\u00a0nasleduj\u00facom videu (video je v anglickom jazyku) hovor\u00ed o\u00a0unik\u00e1tnom partnerstve medzi spolo\u010dnos\u0165ami GlobalLogic a\u00a0The Economist Jora Gill.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.globallogic.com\/sk\/wp-content\/uploads\/sites\/8\/2020\/01\/Economist2.jpg\" alt=\" Economist2\" width=\"100%\" \/><\/p>\n    <\/div>\r\n <\/section>\r\n \n\n\n<h3 class=\"wp-block-heading container heading-and-text\" style=\"padding-bottom:0;\"\n>The Economist a GlobalLogic<\/h3>\n\n\n\r\n<!-- About About Section -->\r\n\r\n        <section class=\"content\" id=\"about_video_block\">\r\n\r\n            \r\n                            <!-- youtube video-->\r\n\r\n                <div class=\"video-section video-section-6q2zN40R9bs\">\r\n                    <div class=\"container\">\r\n                        <div id=\"video-6q2zN40R9bs\" class=\"videoCard\">\r\n                            <div class=\"videoThumb\">\r\n                                                                    <img decoding=\"async\" class=\"video-image-placeholder  wpsmartcrop-image\" src=\"https:\/\/www.globallogic.com\/sk\/wp-content\/uploads\/sites\/8\/2020\/01\/economist-video-768x430-1.jpg\" alt=\"Video Banner\" width=\"100%\" height=\"100%\" data-smartcrop-focus=\"[50,50]\" \/>\r\n                                                            <\/div>\r\n                            <a class=\"video-control js-video-control paused\"\r\n                                data-videosourec=\"https:\/\/www.youtube.com\/embed\/6q2zN40R9bs?rel=0&#038;mute=0&#038;autoplay=1&#038;feature=oembed&#038;enablejsapi=1\"\r\n                                data-vid=\"6q2zN40R9bs\" data-source=\"youtubesourcevideo\" data-bs-toggle=\"modal\"\r\n                                data-bs-target=\"#myModal-6q2zN40R9bs\" data-keyboard=\"true\">\r\n                                <div class=\"videoOverlay\">\r\n                                    <div class=\"ContentBox\"><p>GlobalLogic spolupracuje s The Economist na digit\u00e1lnej inov\u00e1ci\u00ed<\/p>\n<\/div>\r\n                                    <!--div class=\"primaryBtn video_btn\" id=\"video_btn\">Watch video<\/div-->\r\n\t\t\t\t\t\t\t\t\t<div class=\"primaryBtn video_btn\" id=\"video_btn\">Pozrite si video<\/div>\r\n                                <\/div>\r\n                            <\/a> \r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                    <\/section>\r\n\r\n        \n\n\t<script>\n\t\/*jQuery(document).ready(function ($) {\n\t\t\n\t\t\t$(\"#myModal-6q2zN40R9bs\").on('hide.bs.modal', function(event) {\n\t\t\t\tconsole.log(\"video closed by outer click\");\n\t\t\t\tpauseVideo();\n\t\t\t\t\n\t\t\t});\n\t\t\t$(document).on('keyup', function(event) {\n\t\t\t\tif (event.key == \"Escape\") {\n\t\t\t\t\tpauseVideo(); 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