Experience Design

Adaptive and Intuitive Design: Disrupting Sports Broadcasting

By Arun Mukunda

Working hand-in-hand with Method, a GlobalLogic company, an on-demand sports platform has found success. So can companies within the sports betting industry.

User Experience as a Key Factor in the Automotive Industry

By Marek Galant

It is crucial to monitor and control software production throughout, to create the best possible user-centric experience and amplify the customer's experience with the automotive brand.

The Importance & Essentials of Crafting Insights in Design Research

By Megha Bawa

Insights also help establish an emotional connection with the problem faced by end-users. It helps bring all the stakeholders who are part of the problem-solving activity on the same page by articulating a common goal.

Improving the Customer Experience: A Top Priority for Banks & Financial Services in 2021

By Romen Mukherjee

As new technologies transform the ways we engage with banks and financial services providers, customers are more likely to focus on the experience that an institute provides them rather than just the product or service offerings.

Mastering the Three Fundamentals of Omni-CX

By Zaheer Gilani

GlobalLogic's CX Value Chain Assessment is designed to help clients take a customer-centric and pragmatic approach to understanding their organisation’s ability to effectively sense (predict) and respond (proactive, personalised) to their omni customers with branded goods, services, and product experiences.

The Changing Face of the Customer

By Zaheer Gilani

The CX ecosystem will continue to evolve and the boundaries between online and offline worlds will continue to blur.

GlobalLogic Cafe: Digital Leadership — Creating a (Software) Product Driven Organization 

By GlobalLogic

A (software) product driven organization delivers value through software and challenges the current structure and legacy approaches to IT and product development.

Why Gen Zers Aren’t Sports Fans (And What Broadcasters Can Do About It)

By Yuriy Mykhaylyuk

Technology is the cornerstone of how Gen Zers interact with the world. Can it also turn them into more avid sports fans?

Is Your Product Strategy “Digital” Enough? (Part 2)

By Patrick Newbery

Now that we understand the symptoms that arise while implementing product strategies that aren’t “digital” enough, let’s discuss how to alleviate them by strengthening your product strategy.

Top Insights Categories

Top Authors

Ravikrishna Yallapragada

Ravikrishna Yallapragada

AVP, Engineering

Mark Norkin

Mark Norkin

Consultant, Engineering

Sujatha Malik

Sujatha Malik

Principal Architect

Top Insights

Manchester City Scores Big with GlobalLogic

Manchester City Scores Big with GlobalLogic

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