How to Elevate Your OTT Through Predictive Personalization

Categories: AI and MLMedia

In the highly competitive market of the OTT industry — where the big players like Netflix, Amazon Prime, and Spotify are leading the race with a wide variety of content and immersive UI/UX experiences — setting oneself apart from other players requires an effort to understand the audience and truly cater to their needs and preferences.

The success of any OTT platform depends on these key factors: content, discovery, user interface, and user experience. Personalization — the ability to understand the audience and serve them relevant content — targets all these factors. Learn more about how to develop a successful personalization strategy for OTT and which tools and technologies to leverage for implementation.

Top Insights

Innovators and Laggards: The Technology Landscape of 2019

Innovators and Laggards: The Technology Landscape of 2019

Digital TransformationPerspectiveAutomotiveCommunicationsConsumer and RetailFinancial ServicesHealthcareManufacturing and IndustrialMediaTechnology

Top Authors

Mark Norkin

Mark Norkin

Consultant, Engineering

Sujatha Malik

Sujatha Malik

Principal Architect

Nicolas Cieri

Nicolas Cieri

Solution Architect

Alvaro Soria

Alvaro Soria

Solution Architect

Blog Categories

  • URL copied!