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With the impact of the pandemic and changing digital age, brands need to evolve to create an omnichannel experience for their customers. If they resist this process, more brick-and-mortar businesses will fall to the wayside. By incorporating technology such as smartphones and tablets, AI, computer vision, and the IoT, they can evolve their strategy and meet customer demand.
Customers want a seamless and personalized experience whether they are purchasing in-store or online. Not only are customers becoming more interested in technology integrated into their shopping experience, but they are looking for brands making sustainable efforts.
Check out this article to learn five ways business can improve not just their customer experience but the efficiency of their workforce.
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Innovators and Laggards: The Technology Landscape of 2019
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