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“Digital transformation” used to describe an approach that favored digital products and services developed using standard design and development methodologies. In today’s more fluid and dynamic environment, we propose that “thinking digital” is a better way to look at things.
This white paper explains what we mean by a “thinking digital” approach, including two key interrelated concepts, experience design and experience technology, which work together to give organizations a competitive advantage.
Top Insights
Innovators and Laggards: The Technology Landscape of 2019
Digital TransformationPerspectiveAutomotiveCommunicationsConsumer and RetailFinancial ServicesHealthcareManufacturing and IndustrialMediaTechnology
Top Authors
Solution Architect
Senior Solution Architect
Architecture, Project Management
Senior Solution Architect, Technology
VP, Marketing
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