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Senior Technical Web Analyst & Tracking Specialist IRC220769
| Job | IRC220769 |
| Location | Poland |
| Designation | Senior Software Engineer |
| Experience | 5-10 years |
| Function | Engineering |
| Skills | Analyst Relations |
Description
We’re looking for an experienced Senior Digital Web Tracking Specialist to join our CX & Digital Intelligence team. You will be responsible for the various applications of the group’s brands as well as the associated websites.
As a Senior Technical Web Analyst & Tracking Specialist, working in pair with a second tracking specialist and in close collaboration with the web analysts, your mission will be to work alongside our product and software development partners to bring science to decision-making, by ensuring better tracking possible in our App/Web but also all the best-in-class configurations and tools integrations to unlock the maximum of capabilities of our data and tools. Our mission is to consolidate web and mobile data sources into a single view for the company, defining the Software as a Service (SaaS) metrics to drive science-based decision-making and joining it with our connected vehicle profiles to create a single view to empower a more interactive and personalized customer journey.
The team will be full of experts in Google Analytics, Firebase, and Adobe Analytics platforms, will thrive learning to work in a multi-cloud environment, and be champions of our SaaS metrics on our web and mobile platforms by developing ETL and visual reporting to raise analytical intelligence of the business. They will have a solid foundation in mathematics and statistics, experts in knowing how to construct the right metrics to measure customer actions and drive business actions.
If you think it sounds like a great match to your experience and skills, don’t hesitate to apply! Let’s meet!
Requirements
- At least 6 years of experience in web and mobile tracking
- Strong understanding of CRO tracking and tracking tools such as GTM (tags, variables and triggers configuration), GA4, Firebase, Big Query, Dynamic Yield
- Hands-on experience with Google Cloud Platform
- Excellent analytical skills and ability to communicate clear insights to a variety of stakeholders
- Experience working with digital marketing agencies or mobile app development teams and web
- Ability to work independently and make informed follow-up decisions
- Knowledge of the latest trends and best practices in mobile and web tracking
- Strong attention to detail and ability to proactively problem-solve
- Ability to prioritization of tagging implementation by taking into account top priorities of the product team, the workload for the agency and the development team
- Ability to communicate in English
Job Responsibilities
- Understand product, marketing, business and analytics needs with the ability to translate business requirements to technical specifications
- Collaborate with our partner agency to ensure the quality of the tracking implemented and challenge the proposals
- Tag specifications and documentation creation
- Ensure the best tracking specification and implementation for our CRO/AB test/personalization activities
- Ensure the data quality monitoring and shareable data
- Ensure the reliability and accuracy of mobile app tracking and associated websites for our brands (Firebase Debugview, Charles Proxy, Fiddler, Adswerve and other tools)
- Detect and limit data regressions and Alert creation
- Work closely with the development team to ensure that updates to the application and websites do not compromise the quality of tracking
Tools Configuration/integration and upgrade: - Configurate and report GA4 expert usage
- Import data and custom dimensions creation
Configurate Firebase - Report CRO enrichment with Google Analytics data
- Integrate of Dynamic Yield and firebase campaign dimensions
- Understand Customer Data Platform (Treasure) projects and tools
- Master Power BI
#LI-ANNARYNKIEWICZ #LI-REMOTE
We Offer
Empowering Projects: With 500+ clients spanning diverse industries and domains, we provide an exciting opportunity to contribute to groundbreaking projects that leverage cutting-edge technologies. As a team, we engineer digital products that positively impact people’s lives.
Empowering Growth: We foster a culture of continuous learning and professional development. Our dedication is to provide timely and comprehensive assistance for every consultant through our dedicated Learning & Development team, ensuring their continuous growth and success.
DE&I Matters: At GlobalLogic, we deeply value and embrace diversity. We are dedicated to providing equal opportunities for all individuals, fostering an inclusive and empowering work environment.
Career Development: Our corporate culture places a strong emphasis on career development, offering abundant opportunities for growth. Regular interactions with our teams ensure their engagement, motivation, and recognition. We empower our team members to pursue their career goals with confidence and enthusiasm.
Comprehensive Benefits: In addition to equitable compensation, we provide a comprehensive benefits package that prioritizes the overall well-being of our consultants. We genuinely care about their health and strive to create a positive work environment.
Flexible Opportunities: At GlobalLogic, we prioritize work-life balance by offering flexible opportunities tailored to your lifestyle. Explore relocation and rotation options for diverse cultural and professional experiences in different countries with our company.