Our Experience is Your Experience
We are advocates of knowledge sharing – so we encourage our talented engineers and designers to share their experiences and insights with the world.
GlobalLogic Cafe: Consumer Analytics — Metrics for Success on OTT Platforms
Today’s OTT providers need to acquire a deeper understanding of the consumer habits & choices, monitor user behavior across platforms, continuously measure metrics that matter for a better subscriber retention and minimizing churn rate.
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Published on: March 18, 2021
The 5G Wedlock with OTT: The Journey Begins
In this white paper, GlobalLogic takes a look at how 5G brings with it a host of new possibilities and will expand the scope of growth and revenue generation, especially for the media and entertainment industry.
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Published on: December 16, 2020
GlobalLogic Cafe: How Personalized Ads Work in a Cookie-Less (CTV) Environment
Ever wondered how Google manages to know so much about users likes and dislikes so accurately and how they are able to recommend solutions? The answer is by having access to relevant and accurate user data. In the AD technology space, data plays a critical role in defining the success of a business. With Google … Continue reading Insights
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Published on: December 16, 2020