NFC Tag-based System with Machine Learning in Retail Marketing

Categories: Digital TransformationAI and MLConsumer and Retail

As consumers increasingly come to expect a digital experience when they shop, businesses must integrate technology into all aspects of the customer journey. Near-field communication (NFC) is one such technology that is already being used for no-contact payments with phones and credit/debit cards, but it can be applied in many more ways.

How can retailers employ near-field communication powered by machine learning as a marketing solution? In this paper, you’ll learn about the architecture of an NFC-tag system, examine the use cases all along the purchase journey, compare NFC to similar technology, and see how it can be applied now and in the future.

Authors

NFC in retail markeing

Author

Vashu Raghav

View all Articles

NFC in retail markeing

Author

Mangesh Mandlik

View all Articles

Top Insights

Best practices for selecting a software engineering partner

Best practices for selecting a software engineering partner

SecurityDigital TransformationDevOpsCloudMedia
7 RETAIL TRENDS POWERED BY MOBILE

7 RETAIL TRENDS POWERED BY MOBILE

MobilityConsumer and RetailMedia
My Intro to the Amazing Partnership Between the US Paralympics and the Telecom Industry

My Intro to the Amazing Partnership Between the...

Experience DesignPerspectiveCommunicationsMediaTechnology
Adaptive and Intuitive Design: Disrupting Sports Broadcasting

Adaptive and Intuitive Design: Disrupting Sports Broadcasting

Experience DesignSecurityMobilityDigital TransformationCloudBig Data & AnalyticsMedia

Top Authors

Dinki Chitkara

Dinki Chitkara

Test Engineer, Quality Assurance

Ramneek Sahib

Ramneek Sahib

Consultant

Abhishek Gedam

Abhishek Gedam

Principal Architect

Anil Wadhai & Vishal Umredkar

Anil Wadhai & Vishal Umredkar

Senior Solution Architect | Principal Architect, Technology

Ravikrishna Yallapragada

Ravikrishna Yallapragada

AVP, Engineering

Blog Categories

  • URL copied!