Personalized Ads in a CTV Environment – Cookie-Less Streaming Video Advertising

Advertising revenues for streaming TV service providers are critical for profits. During my interview with David Wolf – VP of Communications at GlobalLogic at the NAB show, he explained to me that the cookies used to target customers and create personalized ads are going away. As third-party cookies become obsolete, advertisers face the daunting task of accessing granular audience data necessary for effective ad targeting. Moreover, the transition to a cookie-less environment demands innovative solutions that prioritize user privacy while delivering personalized ad experiences across multiple platforms. To solve this challenge, GlobalLogic developed a solution that leverages a customer data platform (CDP) to unify customer data and enable personalized ad targeting in a cookie-less environment. By harnessing first-party data sources and adhering to stringent privacy regulations like GDPR and CCPA. To find more about video ad technology and how you can use it, go to – Targeted Video Advertising without Cookies

About OTT Business: OTT Business is a combination of monthly magazines, podcasts, directories, and other media resources. It is produced by DiscoverNet Media. The publication covers new innovations, key business changes, and other information that impacts the OTT and Streaming TV industry. The monthly magazine (print & electronic) covers key industry news, articles, OTT market research & trends, buyer guides, and event lists.

Link to the article – https://ottbusiness.com/sparki0421/personalized-ads-in-a-ctv-environment-cookie-less-streaming-video-advertising/