Alexandra Groza

With over 11 years of in-depth marketing experience, Alexandra Groza has navigated both the B2B and B2C areas covering marketing strategy, creative writing, and corporate communications. Her passion for digital technologies and curiosity drive her to explore and adapt to the ever-evolving marketing landscape

As a lead marketing specialist, Alexandra collaborates closely with diverse cross-functional teams to support the company’s strategic initiatives and growth priorities for key accounts and new business ventures. When developing and implementing global digital marketing campaigns, her objectives are to drive differentiation, positively impact and influence client conversations, and help raise awareness.

Alexandra’s marketing expertise spans diverse sectors, including automotive, banking and financial services, and healthcare. She believes account-based marketing (ABM) strategies that successfully resonate with decision-makers are a mix of marketing decisions based on data and storytelling that manages to transcend transactions and numbers.

She is always searching for new ways to create campaigns that go beyond generic outreach, breathe life into data, and use advances in artificial intelligence to drive insights.