Enabling a New Revenue Stream for Luxury Cars Vendor through a Premium Loyalty Program

Creating a New Revenue Stream for Luxury Vehicle Owners

GlobalLogic partnered with a luxury Japanese automaker to develop a new revenue program using the Salesforce CRM platform. This program provides customer access to premium brand services such as on demand hire, valet parking at numerous locations around Australia, airport lounge passes, and more. We delivered the program with no down time or business disruption, ensuring continuous availability of critical applications and services.

Opportunity

A luxury Japanese automaker planned to launch a 12-month customer membership program using the Salesforce CRM platform that would deliver premium benefits as a part of their loyalty program.

To ensure smooth functioning of the program, we made platinum benefits available to all luxury vehicle owners as an additional package at purchase (either through self-serve customer direct in-app or web payment or via Dealer Finance) and enabled the purchase of the membership for any vehicle model owner.

Value created

GlobalLogic developed a detailed project roadmap with the client using Confluence and Jira to ensure all aspects of the migration were planned and tracked.

We managed and coordinated the discovery and delivery with three different vendors, multiple external business partners & technical stakeholders.

We prepared detailed design documents, which covered test execution results and user guides for training and business-as-usual modes.

Impact

Our client has an opportunity to create a new revenue stream outside of their traditional vehicle sales by implementing this program as a “pay as you go” service.

The program enabled a unified customer experience through integration with a website, a customer facing application, Salesforce Marketing Cloud, and SAP. Blackthorn handles the payments and Stripe acts as the payment gateway.