In-App Promotions, Introductory Offers & Promotions

Insight categories: MobilityMedia

Introductory and promotional offers are two great ways for mobile developers to support business growth, and they can be used alongside auto-renewable subscriptions for even greater impact. How can you use free trials, pay-as-you-go, and other offers to drive new business?

In this paper, you’ll find specific recommendations and actionable tips for the different types of in-app promotions, campaign duration, and which promotions to use to meet your specific goals. Learn how to test your introductory and promotional offers to get the best possible result.

Author

Author

Apoorv Garg

Senior Consultant

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Top Authors

Christina Gurgu

Christina Gurgu

Director, Client Engagement

Cosmin Stirbu

Cosmin Stirbu

Competency Center Manager, Engineering

Andrei Margineanu

Andrei Margineanu

Associate Vice President

Alexandra Groza

Alexandra Groza

Lead Specialist, Marketing

Andreea Buza

Andreea Buza

Manager, Marketing

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