-
-
-
-
URL copied!
As with “Conversation Design” over the past 5 years, “Prompt Engineering” has produced a great deal of confusion in the context of interacting with ChatGPT, New Bing, Google Bard and other interfaces to Large Language Models (LLMs).
This is evident from this Harvard Business Review article entitled “AI Prompt Engineering Isn’t the Future.”
Prompt engineering is not just putting words together; first, because the words are chosen depending on the intended meaning and goals. In Linguistics and Computational Linguistics, this is not just syntax (word order), but also semantics (word meaning), pragmatics (intention, assumptions, goals, context), sociolinguistics (audience profile) and even psycholinguistics (audience-author relationship).
I absolutely agree with the author that you need to identify, define, delineate, break down, reframe and then constrain the problem and goal. However, you cannot define, delineate and formulate a problem clearly without using language or outside of language (our language defines our world and multilingual people are the most open-minded of all, as you will see from our GlobalLogic colleagues!). Prompt engineering does exactly that, finding a way to define the problem in as few steps as possible: efficiently, effectively, consistently, predictably and in a reusable/reproducible way.
That is why prompt engineering is also tightly coupled with domain ontology mapping, i.e.: the delineation of the problem space in a semantic and often visual way.
There is no “linguistics” without meaning. What the author (as a non-linguist) sees as two separate things are, in fact, one and the same.
This is why I think the traditional (for the past 40 years) term “language engineering” is the more appropriate and perennial form and most possibly the one that will outlive both myself and the HBR author!
Learn more:
Top Insights
Manchester City Scores Big with GlobalLogic
AI and MLBig Data & AnalyticsCloudDigital TransformationExperience DesignMobilitySecurityMediaTwitter users urged to trigger SARs against energy...
Big Data & AnalyticsDigital TransformationInnovationRetail After COVID-19: How Innovation is Powering the...
Digital TransformationInsightsConsumer and RetailTop Insights Categories
Let’s Work Together
Related Content
Intelligence is Intelligence, even if it’s Artificial
I had a stimulating conversation with the head of our GenAI practice, Suhail Khaki, a few weeks ago. Suhail made the remark that the more he works with GenAI, the more it strikes him that it’s less like conventional computer software, and more like a person in the way it interacts. He made the remark: … Continue reading Prompt Engineering for Generative AI Defined →
Learn More
We’re getting the chance to live in the future
Early 20th Century motivational speaker and author Dale Carnegie once wrote “Today is the tomorrow you worried about yesterday.” I believe that Mr. Carnegie’s point was that unless today is the literally the worst day of your life (and my sincere sympathies if it is), then the energy you spent worrying about it yesterday was largely wasted. I haven’t read much … Continue reading Prompt Engineering for Generative AI Defined →
Learn More
Share this page:
-
-
-
-
URL copied!