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Published on July 7, 2020How to Elevate Your OTT Through Predictive Personalization
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GlobalLogic20 October 2025
GlobalLogic20 October 2025View All Insights
Yuriy Yuzifovich8 October 2025Recommended authors
Senior Vice President & Head of EMEA
Vice President & Consumer Business, Americas GlobalLogicView all authors
Vice President, Financial Services & Consumer Business CTO, Americas & UKILet's start engineering impact together
GlobalLogic provides unique experience and expertise at the intersection of data, design, and engineering.
Get in touchIn the highly competitive market of the OTT industry — where the big players like Netflix, Amazon Prime, and Spotify are leading the race with a wide variety of content and immersive UI/UX experiences — setting oneself apart from other players requires an effort to understand the audience and truly cater to their needs and preferences.The success of any OTT platform depends on these key factors: content, discovery, user interface, and user experience. Personalization — the ability to understand the audience and serve them relevant content — targets all these factors. Learn more about how to develop a successful personalization strategy for OTT and which tools and technologies to leverage for implementation.
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