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Published on June 18, 2021NFC Tag-based System with Machine Learning in Retail Marketing
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Serhiy SemenovAdam RadlinskiMichal CelejewskiMykhailo Morhal1 March 2026
GlobalLogic23 February 2026View All Insights
GlobalLogic23 February 2026Let's start engineering impact together
GlobalLogic provides unique experience and expertise at the intersection of data, design, and engineering.
Get in touchAs consumers increasingly come to expect a digital experience when they shop, businesses must integrate technology into all aspects of the customer journey. Near-field communication (NFC) is one such technology that is already being used for no-contact payments with phones and credit/debit cards, but it can be applied in many more ways.How can retailers employ near-field communication powered by machine learning as a marketing solution? In this paper, you’ll learn about the architecture of an NFC-tag system, examine the use cases all along the purchase journey, compare NFC to similar technology, and see how it can be applied now and in the future.
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