The dark and downside of predictive analytics

Industry story for V Padmanabhan in ETCIO discusses the risk of using predictive analytics in the absence of concrete laws and regulations.

The story quotes V. Padmanabhan as, “The first step we need is to call for transparency in this entire value chain. When I am recommended a product, movie, or a trip to Hawaii by an algorithm, the least we need is to be informed transparently basis which this recommendation is made. Inform me as a user what data was used, where did I share it, what other ecosystem data was used in the process, what variables and weights were selected, what rule did algorithm apply, and what could be the possible bias in the recommendation. Building on my likes is just like creating a unidimensional world centered around me which creates a very uninformed consumer at the least.”

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