-
-
-
-
URL copied!
Why do you need to craft insights?
In our journey to solve problems for people, we begin by understanding the user’s needs. This divergent user research process drives actionable insights. As a result, crafting insights helps fuel the entire design phase by creating products and services that resonate with user needs.
Insights also help establish an emotional connection with the problem faced by end-users. It helps bring all the stakeholders who are part of the problem-solving activity on the same page by articulating a common goal. As insights are based on human needs and desires, they inspire us to innovate and ideate on possible opportunities.
Insights are not only relevant for designers but are also helpful for all functions of your business. They pave the way from information to innovation, enabling you to positively impact lives.
What is not an insight?
It is also important to understand what is not an insight.
We often come across situations where gathered data and interview quotes are represented as insights. Data alone cannot be deemed an insight, as it is primarily in the raw form. It is on us to analyze that data and interpret it to inform insight.
Secondly, an observation can not be considered an insight until we understand the why behind it. Do not assume you have insights based on customer/user statements alone. Dig deeper to understand the motivation to get to an actionable insight.
Characteristics of a Great Insight
A good insight effectively communicates our raw learnings into actionable outcomes. The characteristics of good insights should reflect:
- Revealing: It must be non-obvious and should be novel in nature.
- Memorable: It should be crisp and concise so that it can stick with the audience.
- Inspiring: It should motivate people to go ahead and take action.
In order to craft insights, you must let go of your assumptions, stretch your thinking, and focus on being curious. These aspects help you to understand and give meaning to your raw learnings which ultimately take shape as insights.
It’s time to utilize your creative confidence towards crafting insights that bring teams together, give direction and act as an anchor to innovate and make lives better for people.
Author
Top Insights
Best practices for selecting a software engineering partner
SecurityDigital TransformationDevOpsCloudMedia
My Intro to the Amazing Partnership Between the...
Experience DesignPerspectiveCommunicationsMediaTechnology
Adaptive and Intuitive Design: Disrupting Sports Broadcasting
Experience DesignSecurityMobilityDigital TransformationCloudBig Data & AnalyticsMediaTop Authors
AVP, Engineering
Director, Engineering
Senior Principal Architect
Senior Solution Architect, Technology
Associate Consultant
Let’s Work Together
Related Content
Enterprise GenAI: The Time to Focus on High-ROI Use Cases is Now
In the relentless pursuit of digital transformation, enterprises are constantly seeking innovative avenues to maintain a competitive edge. Generative Artificial Intelligence (GenAI) stands out as one of the most promising frontiers in this quest. Unlike traditional AI, which primarily focuses on data analysis and interpretation, GenAI has the unique ability to generate new, original content, ideas, and solutions, making it an indispensable tool for businesses across various sectors.
Learn More
DevOps for Customer First Strategy
In the healthcare industry where medical insurance providers are competing with each other to acquire more and more customers, evaluating customers' application to assign a risk level is of prime importance. This helps in formulating the policies and the premium that a customer needs to pay. In order to work on this the insurance companies must share their data which is highly susceptible of being stolen and misused against them by their corporate rivals.
Learn More
Master the skills of QAOps
Recently, the IT world has been experiencing an explosion of different terms related to operations. The good old days—when the global order was defined around a rule of thumb and IT as separate from business—are gone, never to return. Dozens of ‘Ops’ crowded the sphere of software testing: starting with trendy DevOps.
Learn More
The rise of digital cognitive behavioral therapy
In today’s world, more and more people are struggling with depression, anxiety, addiction and a whole range of similar mental health problems. In most of the cases, people are not even aware of the fact that they are fighting with some kind of mental illness. Managing these problems is not an easy task and ignoring these problems calls for unwanted actions and severe consequences, but fortunately we have Cognitive behavioral therapy (CBT) to help people manage their problems by making simple changes in the way they think and behave.
Learn More
Virtual Health Assistant – Transforming Value Based Care
Digital virtual health assistant, also known as virtual health care assistants, are digital platforms that use artificial intelligence (AI) technology to assist individuals manage their health and wellness. These virtual assistants use natural language processing, machine learning and other AI powered technologies to provide a wide range of services.
Learn More
ML – federated learning – Application in life insurance industry
In the healthcare industry where medical insurance providers are competing with each other to acquire more and more customers, evaluating customers' application to assign a risk level is of prime importance. This helps in formulating the policies and the premium that a customer needs to pay. In order to work on this the insurance companies must share their data which is highly susceptible of being stolen and misused against them by their corporate rivals.
Learn More
FinGreen 2.0 : Exploring the role of climate fintech in creating a more sustainable future
There are a number of similar sounding terminologies that a user would come across when exploring a data catalog. In this section we look at the important terms and how they are related to each other.
Learn More
The future of frontend development: Emerging trends and technologies
Let’s start with the history of the Web. It was 1991 when the first web page went live and our lives were changed drastically. Today, millions of people spend hours surfing the internet, making money and investing money, gaining university degrees, listening to music, and watching movies, educational theories, videos, and more.
Learn More
Share this page:
-
-
-
-
URL copied!