THE COMPANIES WANT TO PROMOTE THE GERMEN ENTREPRENEUR WITHIN THEIR COMPANIES. TO ACHIEVE IT, THEY RESURVE INITIATIVES, ACTIVITIES, PHYSICAL SPACES AND UP TO EXTERNAL INVESTORS.
By CINTIA PERAZO – December 18, 2018
Innovation is transcendental to stand out and subsist in the increasingly competitive and dynamic markets. And, precisely, it is the most innovative companies that use the interconnection between very diverse industrial sectors and scientific disciplines to stand out. Specifically, according to a study by the IESE Business School in Spain, it indicates that 70% of large firms are currently increasing investment in innovation.
“Para lograrlo estas compañías desarrollan programas internos de ‘emprendedores’, dirigidos a los colaboradores propios, de cualquier área y antigüedad. El objetivo es fomentar y canalizar internamente la potencia creativa y generar negocios que pueda existir de manera potencial en su organización, ya sea por medio de la asistencia de recursos financieros propios o, en muchos casos, invitando inclusive a entidades inversoras ajenas a la compañía a que participen en el nuevo emprendimiento, según la especialidad del mismo”, cuenta Carlos Forlenza, gerente de Proyectos de Innovación de Deutsche Bahn, empresa que opera el servicio de trenes de Alemania y es asistente técnico de Metrovías en el proceso de licitación del subte de la Ciudad de Buenos Aires.
The interesting thing is that, according to Forlenza, it is these investment companies that not only contribute a large part of the financial resource, but also assist the entrepreneurial group with internal or external advice and agile and highly flexible work methodology and instruments. “They focus on the value proposition for both the user or client and for the company or the investor. The speed of its development is another criterion that is taken into account to promote the new idea. Currently, most organizations that share this modality aims to put into operation successfully between 10 and 15% of all the ideas presented in each cycle of the entrepreneurship program. “
Thus, as the Deutsche Bahn manager explains, companies compete to focus on improving conditions to quickly create and apply ideas that have an impact on the benefit and user experience. It is also sought that everything occurs in short periods and in a constant manner, turning these two factors into elements of performance measurement or success of the initiatives. It is in this sense that the aforementioned research affirms that 40% of companies are measuring success in innovation giving priority to short-term investment return metrics. How does this process work in which creativity has to be face to face with the parameterization that derives from the permanent search for positive results?
Reserved spaces for innovation
GlobalLogic technology solutions company has offices specially designed to inspire productivity and creativity. “The music room at the headquarters of Buenos Aires, for example, is ideal for our ‘Globytes’ to clear up by playing various instruments or singing. Also, for moments of fun or relaxation you can enjoy the game, the arcade games and Paraguayan hammocks in La Plata have a barbecue with grill, while in Mar del Plata they released a coworking just steps from the beach, “says Paola Rodríguez Lozada, director of marketing and communications for GlobalLogic for Latin America.
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