MEDIA ADVISORY: GlobalLogic to Demonstrate Innovative, Personalized, and Monetizable OTT Solutions at NAB 2023

WHAT: GlobalLogic Inc., a Hitachi Group company and leader in Digital Engineering, will showcase its deep expertise in enabling media and entertainment companies develop an efficient, scalable technology stack for operating the OTT / DTC business.

Demonstrations will include GlobalLogic solutions that enhance audience experiences and improve the development process: 

  • Seamless omnichannel experiences: GlobalLogic delivers OTT application development services on virtually any platform with UI/UX requirements of any level of complexity by utilizing both native and framework-based cross-platform development approaches
  • Advanced Personalization: By harnessing comprehensive AI and Machine Learning portfolios, sophisticated algorithms, and deep-dive analytics, GlobalLogic enables our customers to develop breakthrough personalized content experiences — such as search suggestions and user recommendation services.
  • Back-end platforms: We design, build and test various back-end systems that are needed for scaling the OTT service supporting millions of users, globally 
  • Cloud engineering and DevOps: By virtue of working with leading technology companies across 7 industry verticals, we have developed a deep expertise in designing and developing optimized cloud migration, cloud-native and cloud-agnostic development and maintenance capabilities 

WHY: The constantly evolving media and entertainment landscape requires developers to invent new methods for enhancing the audience experience through engaging and innovative OTT solutions.  Advancing these technologies in compelling and profitable ways requires software engineering skills that combine deep domain experience with an intimate working knowledge of existing and novel digital technologies and methodologies. 

GlobalLogic is the global digital engineering leader best positioned to deliver next generation solutions, industry know-how, and world-class human-centric design. 

GlobalLogic helps leading international brands in video & audio streaming, broadcasting, studios, media tech, and ad tech create world-class media experiences, and accelerate new product development, while evolving revenue streams. Our expertise helps companies reimagine products and services to reach their customers in fresh and engaging ways. 

WHEN: April 15 – 19, 2023

WHERE: Las Vegas Convention Center | Las Vegas, NV  |  West Hall — W1158

Spokespeople from GlobalLogic’s Media & Entertainment business unit will be on site to meet with media and industry analysts to share:

  • Current market trends 
  • Technology demonstrations around cloud transformation, OTT solutions, and monetization, among others
  • Development opportunities and services enterprises and businesses should consider

To arrange a briefing, please contact BCW for GlobalLogic at

About GlobalLogic

GlobalLogic ( is a leader in digital engineering. We help brands across the globe design and build innovative products, platforms, and digital experiences for the modern world. By integrating experience design, complex engineering, and data expertise – we help our clients imagine what’s possible and accelerate their transition into tomorrow’s digital businesses. Headquartered in Silicon Valley, GlobalLogic operates design studios and engineering centers around the world, extending our deep expertise to customers in the automotive, communications, financial services, healthcare and life sciences, manufacturing, media and entertainment, semiconductor, and technology industries. GlobalLogic is a Hitachi Group Company operating under Hitachi, Ltd. (TSE: 6501), which contributes to a sustainable society with a higher quality of life by driving innovation through data and technology as the Social Innovation Business. 


GlobalLogic is a trademark of GlobalLogic. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Media Contact: 

BCW for GlobalLogic  

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