Brand & Identity Guidelines

Who We Are

Boilerplate Intros

Logos

Wordmark

The wordmark is GlobalLogic’s primary form of identity. There are two key components that make up our wordmark—the original GlobalLogic logo, and Hitachi’s endorsement (“A Hitachi Group Company”). These components must always appear together and should never be used independently. The wordmark should never be locked up with another identity element and must live independent from the symbol.

When printed, the minimum size for the endorsement line “A Hitachi Group Company” cannot be any smaller than 1.5” or 38mm wide.

Symbol

The symbol is GlobalLogic’s secondary form of identity. It should never be locked up with another identity element and must live independent from the wordmark. Use of the symbol should be reserved for cases where the wordmark cannot serve as the primary form of identity—such as smaller use applications, including a website favicon or social media icon—or is incompatible with composition or design.

Color Palette

GlobalLogic’s primary brand colors are Black, White, Orange, and Light Grey. These colors can and should be used most prominently throughout brand-related materials and designs. Our secondary brand colors include an array of neutrals (shades of grey), as well as five rich accent colors (Light Orange, Blue, Lime, Canary, and Teal). The secondary accent colors should never be used together, but rather individually paired with the neutral colors or in some cases the primary Orange color.

The values that should be used for print applications are the CMYK and Pantone (PMS) values. For digital applications, the RGB or HEX values should be utilized.

Black
PMS Black C
PMS Black U
CMYK 0 0 0 100
RGB 0 0 0
HEX #000000

Dark Grey
PMS 446 C
PMS 426 U
CMYK 0 0 0 90
RGB 65 64 66
HEX #414042

Medium Grey
PMS 425 C
PMS 425 U
CMYK 0 0 0 70
RGB 109 110 113
HEX #6D6E71

Grey
PMS 422 C
PMS 422 U
CMYK 0 0 0 30
RGB 188 190 192
HEX #BCBEC0

Light Grey
PMS 427 C
PMS Cool Gray 2 U
CMYK 0 0 0 10
RGB 230 231 232
HEX #E6E7E8

White
PMS White C
PMS White U
CMYK 0 0 0 0
RGB 255 255 255
HEX #FFFFFF

Orange
PMS 1667 C
PMS 021 U
CMYK 0 70 87 0
RGB 243 112 55
HEX #F37037

Light Orange
PMS 1376 C
PMS 137 U
CMYK 4 48 91 0
RGB 238 149 52
HEX #EE9F41

Blue
PMS 3035 C
PMS 3035 U
CMYK 97 67 42 28
RGB 6 71 75
HEX #06475F

Lime
PMS 375 C
PMS 375 U
CMYK 41 0 100 0
RGB 142 197 73
HEX #8EC549

Canary
PMS 123 C
PMS 109 U
CMYK 5 14 99 0
RGB 244 208 52
HEX #F4D034

Teal
PMS 325 C
PMS 319 U
CMYK 64 2 25 0
RGB 83 189 190
HEX #53BDBE

Brand Elements

Iconography

GlobalLogic has developed a unique and dynamic icon style that complements our brand’s visual aesthetic. Our icons can be used over light or dark backgrounds, and are the only brand elements where gradients can be utilized.

Imagery Style

Our imagery style is intended to be genuine, people-forward, and technology-centric. It should organically tell our story in a way that represents our global team and our hands-on approach. The imagery must feel human, as it is often responsible for turning abstract concepts or services into relatable visuals.

Imagery Treatment

When using imagery for large or full-bleed applications, particularly with content overlaid on top, a grayscale effect must be applied. Additionally, areas of an image where content will be placed should be darkened (using a Black gradient) to provide sufficient contrast and ensure legibility.

Patterns

Our pattern is a subtle and abstract visual element that should be used minimally and selectively. Inspired by GlobalLogic’s symbol, this pattern is intended to be versatile and morph based on a composition—so long as it visually maintains an aligned, grid-like appearance as a whole.