職種概要
We are a global, growing digital engineering company with 32,000+ employees in 25 countries, backed by Hitachi – the global leader in digital innovation and sustainable solutions. We are looking for a results-oriented paid media manager to lead the day-to-day execution, optimization, and performance management of paid digital media campaigns across platforms such as Google Ads, Microsoft Advertising (Bing), Meta, LinkedIn, YouTube, programmatic/display platforms, and other relevant advertising channels.
This role is responsible for translating marketing objectives into high-performing media campaigns, managing budgets effectively, identifying optimization opportunities, and delivering clear, actionable performance insights. The ideal candidate combines strong hands-on platform expertise with analytical thinking, attention to detail, and the ability to collaborate effectively across teams.
A successful paid media manager takes proactive ownership of campaign performance and media investment. They maintain accurate budget pacing, continuously identify opportunities to improve results, execute campaigns with a high degree of accuracy, and communicate performance clearly.
They can move beyond reporting metrics to explain what is happening, why it is happening, and what actions should be taken next to improve marketing and business outcomes.
必要条件
- Strong experience with Google Ads and other major paid social platforms such as Meta, LinkedIn, or similar advertising platforms.
- Solid understanding of paid search and paid social strategy, campaign structures, targeting, bidding, optimization, and measurement.
Demonstrated experience managing media budgets and campaign pacing. - Strong analytical skills with the ability to identify performance trends, diagnose issues, and translate data into actionable recommendations.
- Proficiency in Excel or Google Sheets and experience working with analytics, reporting, or visualization tools.
- Working knowledge of conversion tracking, pixels, tags, UTMs, attribution, and digital measurement principles.
- Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines simultaneously.
- Strong written and verbal communication skills with the ability to explain campaign performance to both technical and non-technical stakeholders.
Preferred Qualifications
- Experience managing campaigns across multiple paid media channels and platforms.
- Familiarity with Google Analytics, Google Tag Manager, CRM platforms, or business intelligence/reporting tools.
- Experience with automated bidding, AI-powered campaign solutions, and platform automation.
- Experience developing structured testing and experimentation programs.
- Relevant Google, Meta, Microsoft, LinkedIn, or other platform certifications.
職務内容
- Build, launch, manage, and optimize paid search, paid social, display, and video campaigns.
- Monitor campaign performance, spend, and budget pacing daily.
- Optimize campaigns based on KPIs such as CPA, CPL, ROAS, conversion rate, CTR, CPC, and revenue.
- Manage campaign budgets and recommend reallocations based on performance.
- Conduct keyword, search terms, audience, placement, and creative performance analysis.
- Develop and execute A/B tests across creative, messaging, audiences, bidding strategies, and campaign structures.
- Identify performance trends, optimization opportunities, and potential campaign risks.
- Monitor creative performance and recommend new assets or messaging when needed.
- Ensure campaigns are properly tracked using conversion events, pixels, tags, and UTM parameters.
- Communicate campaign performance, opportunities, and issues to internal teams and stakeholders.
- Partner with creative, analytics, strategy, and account teams on campaign launches and ongoing optimization.
- Stay current on advertising platform updates, industry trends, automation, AI capabilities, privacy changes, and digital advertising best practices.
私たちが提供するもの
Exciting Projects: We focus on industries like High-Tech, communication, media, healthcare, retail and telecom. Our customer list is full of fantastic global brands and leaders who love what we build for them.
Collaborative Environment: You Can expand your skills by collaborating with a diverse team of highly talented people in an open, laidback environment — or even abroad in one of our global centers or client facilities!
Work-Life Balance: GlobalLogic prioritizes work-life balance, which is why we offer flexible work schedules, opportunities to work from home, and paid time off and holidays.
Professional Development: Our dedicated Learning & Development team regularly organizes Communication skills training(GL Vantage, Toast Master),Stress Management program, professional certifications, and technical and soft skill trainings.
Excellent Benefits: We provide our employees with competitive salaries, family medical insurance, Group Term Life Insurance, Group Personal Accident Insurance , NPS(National Pension Scheme ), Periodic health awareness program, extended maternity leave, annual performance bonuses, and referral bonuses.
Fun Perks: We want you to love where you work, which is why we host sports events, cultural activities, offer food on subsidies rates, Corporate parties. Our vibrant offices also include dedicated GL Zones, rooftop decks and GL Club where you can drink coffee or tea with your colleagues over a game of table and offer discounts for popular stores and restaurants!
GlobalLogicについて
GlobalLogic, a Hitachi Group Company, is a trusted digital engineering partner to the world’s largest and most forward-thinking companies. Since 2000, we’ve been at the forefront of the digital revolution – helping create some of the most innovative and widely used digital products and experiences. Today we continue to collaborate with clients in transforming businesses and redefining industries through intelligent products, platforms, and services.
