From Reach to Relevance: Reinventing Ad Services, a virtual showcase with AWS

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Learn to navigate the new era of advertising and supercharge content monetization
The advertising industry is navigating one of its most disruptive eras, as evolving technologies, shifting regulations and changing consumer expectations reshape how content is created, distributed and monetized.

And with multiple forces driving transformation across the media and entertainment ecosystem – from publishers, broadcasters and streaming platforms at the core of the content supply chain, to the growing demands of advertisers, brands and agencies – understanding where the challenges and opportunities lie in an increasingly fragmented landscape is critical.

So how do you successfully navigate an environment where privacy, personalization, responsible media practices and new monetization models are colliding? And what role will technology play in redefining the connection between content and commerce?

Join this virtual showcase event, From Reach to Relevance: Reinventing Ad Services, hosted by Scott M. Davis, CTO Media and Entertainment at GlobalLogic, a Hitachi Group Company, and Stephanie Layser, Global Head, Publisher Ad Tech Solutions at AWS, to explore how to super-charge content monetization in this fast-moving industry.

Why you should attend:

• Learn how publishers and streamers are adapting their monetization strategies in response to today’s biggest challenges, from audience fragmentation to the move away from third-party cookies.
• Discover the key priorities and hurdles for advertisers and brands, including performance measurement, omnichannel campaign management, and scaling creative.
• Understand how new technology—especially AI, programmatic, and retail media networks—is transforming the ad ecosystem and enabling powerful new forms of data collaboration and commerce.