Affinitiv: Accelerating Consumer Insights to Drive Higher Conversions

Affinitiv turns to GlobalLogic to boost operational and engineering efficiency.

Affinitiv is a leader in elevating the dealership experience with fully integrated data-driven solutions for the automotive customer lifecycle.

Specializing in software and marketing solutions across the entire vehicle ownership lifecycle, Affinitiv enables dealers and dealer groups to transform the experience for sales, service, and retention. Advanced reporting for each solution enables dealers to align their business goals with the ongoing success of these platforms.

Affinitiv partnered with GlobalLogic to increase engineering productivity, better align Agile practices, and implement cloud optimizations and modernization.

Challenge

Affinitiv faced several challenges throughout the software development lifecycle.

• Managing data integrations: Data workflows required manual interventions; this was labor intensive and consumed significant resources.
• Engineering Productivity: With disparate teams and ad hoc processes, measuring velocity, utilization, and capacity was challenging.
• Spend optimization: With a hybrid, multi-cloud environment managing resource usage was labor intensive and at times reactive rather than proactive.

Value created

GlobalLogic used proven engineering best practices, automation, and  Agile implementation to transform Affinitiv’s overall software development lifecycle.

• Manual efforts reduction
  • Automated manual batch jobs, and monitoring processes for effective and automated failure tracking
• Increased flexibility and adaptability leading to faster delivery of value
  • Conducted Agile assessments across three teams, improving adoption by ~80%.
  • Enabled risk management, and transparency, along with empowering the teams.
• Cost efficiency
  • Optimized Azure resources, saving ~$10,000 in cloud costs.
  • Migrated 400+ SQL databases, improving query performance and accessibility for marketing intelligence.
  • Created structured documentation and onboarding processes, ensuring scalability and efficiency.

Impact

As a result of these efforts, Affinitiv has become a more agile, data-driven partner for their customers. Working together, we’ve enabled:

• Improved accuracy and reduced error, along with better scalability and productivity.
• Operational cost savings, allowing Affinitiv to invest more in strategic innovation.
• Faster delivery of high-quality, customer-driven solutions with the flexibility to adapt to evolving needs and priorities.