GlobalLogic and Salesforce – Accelerating Online Car Sales

Opportunity

Online car sales are transforming the automotive shopping journey. By 2025, online transactions are predicted to claim 30% of global vehicle sales.

The platform of one of the biggest online car sales players in Australia was characterized by manual processes and disparate technologies, hindering operational efficiency and customer experience. To support rapid business growth they sought a comprehensive solution to streamline the sales process, improve customer engagement, and enable data-driven insights. 

GlobalLogic partnered with this company to rapidly optimize their sales ecosystem.

Value Created

GlobalLogic integrated an improved broker platform connecting customers to dealers.

Integrating multiple applications to expand the sales functionality:

• centralized lead source channels and advanced qualification process support
• automated contracts and financial operations
• automated car delivery management
• automated bidding processes and deal unification pipeline

Impact

• Improved the end-to-end processes of the online sales platform which resulted in a significant performance increase.
• Lead leakage reduced by 34% in the first 3 months after go-live.
• Sales managers achieved a 58% reduction time spent per entire sale process in one system (compressed to 78 mins).
• Automation of deals management and follow-up processes increased the conversion rate and led to improvement of data accuracy and consistency.