Launching The First Digitally-Led, Direct-To-Consumer Car Model Brand

Opportunity

For a new generation of their e-hybrid and electric cars, our client had an ambitious goal to establish a strong footprint in the Australian market, setting up a platform for the brand’s expansion in Asia Pacific and beyond.

Australia was going to be their first 100% agency model market and the first to offer a fully digital customer journey via an end-to-end mobility ecosystem. 

Our client partnered with us to deliver a  seamless customer journey​: a connected sales and delivery experience whether the customer is online or in-store​.

Value Created

GlobalLogic built an end-to-end direct-to-consumer sales solution based on the Salesforce stack. It provides our client with an operational back-end environment with similar functions to a dealer management system.

Focusing on facilitating the deposit being taken as an MVP, we automated several direct and indirect business processes. Along with it we have included payment gateway integration, a refund mechanism actioned by the customer, stock management, and receipts.

The full digital purchase journey allowed the completion of an end-to-end sales process, including contract revisions, contract finance integration, accessories, delivery checklist and more.

Impact

GlobalLogic delivered the first MVP within just 4 months and the fully digital purchase journey within 8 months.

Within the first 7 months from the MVP launch our client sold 1,724 vehicles using the new platform.

The brand’s objective in Australia is to more than quadruple annual sales from 1,600 vehicles in 2022 to 7,000 vehicles in 2025. This fully digital platform is an important step towards achieving these goals, providing a single view of the customer for OEM and agents.