Scaling Embedded Finance Through Strategic Integration

Accelerating a bank’s time to revenue through operational readiness and integration strategy

A major U.S. bank needed a top-down view of its competitive position in embedded finance, along with greater consistency in integration maturity and partner evaluation frameworks. Partnering with GlobalLogic, the bank developed a comprehensive strategy to assess integration readiness, define partnership criteria, and streamline implementation processes. The result: improved documentation, accelerated onboarding, reduced downtime, and clearer ownership across sales, marketing, and support functions—enabling faster, more efficient embedded finance delivery.

Challenge

The bank needed to refine its embedded finance strategy and scale integrations across a growing partner ecosystem. Key challenges included:

• Partner Evaluation Complexity – Lacked a formalized method to profile and compare potential embedded finance partners.

• Integration Maturity Gaps – Required a readiness assessment and roadmap to improve integration capabilities at scale.

• Operational Silos – Sales, marketing, and support teams lacked clear roles in the integration lifecycle.

• Process Inefficiencies – Manual integrations, limited automation, and incomplete documentation slowed down implementations and increased maintenance costs.

To address these gaps, the bank turned to GlobalLogic to define an actionable roadmap and improve time-to-revenue from embedded partnerships.

Value Created

GlobalLogic delivered a product-driven, execution-focused approach that helped the bank take control of its embedded finance strategy. The team developed structured partner profiles and scoring models to guide investment decisions and prioritize high-value integrations. A comprehensive readiness assessment identified integration gaps and produced a clear roadmap for capability improvement.

The engagement established an API Center of Excellence, consolidating fragmented efforts and standardizing integration practices. Cross-functional roles across marketing, sales, implementation, and support were clearly defined to streamline collaboration and accelerate delivery.

GlobalLogic enhanced technical documentation, introduced integration shortcuts, and automated key workflows to reduce friction and improve efficiency. These improvements enabled the bank to scale embedded finance offerings faster, reduce operational overhead, and deliver with greater precision.

Impact

With GlobalLogic’s support, the bank advanced from fragmented integrations to a scalable, strategically aligned embedded finance model:

• Faster Integrations – Accelerated time to revenue through streamlined onboarding and reduced cycle times.

• Reduced Downtime – Improved change management and documentation reduced system outages and troubleshooting time.

• Lower Maintenance Costs – Better process clarity and automation led to fewer errors and less support overhead.

• Improved Self-Service – Enhanced partner-facing materials and documentation decreased help desk calls and enabled smoother integrations.

• Smarter Decisions – Established centralized ownership for embedded finance strategy, enabling more effective and informed partner decisions.

GlobalLogic enabled a leading U.S. bank to transform embedded finance from ad hoc execution into a strategic growth engine—boosting revenue and reducing operational friction.