Impact of Augmented and Virtual Reality on Retail and ECommerce Industry

Samta Arora

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The pandemic and the stay-at-home orders that came with it drove a massive shift from real-world shopping to online. As consumers sought to fulfill their needs, the pace of retail innovation has accelerated to meet them in their decision-making moments with rich, compelling shopping experiences.

How is augmented reality being used in retail and ecommerce now? In this paper, you’ll learn how to enhance customer experiences with AR, explore real-world use cases featuring major retailers, and discover lesser-known benefits of augmented reality in ecommerce.