NFC Tag-based System with Machine Learning in Retail Marketing

Vashu Raghav and Mangesh Mandlik

As consumers increasingly come to expect a digital experience when they shop, businesses must integrate technology into all aspects of the customer journey. Near-field communication (NFC) is one such technology that is already being used for no-contact payments with phones and credit/debit cards, but it can be applied in many more ways.

How can retailers employ near-field communication powered by machine learning as a marketing solution? In this paper, you’ll learn about the architecture of an NFC-tag system, examine the use cases all along the purchase journey, compare NFC to similar technology, and see how it can be applied now and in the future.