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Over-The-Top (OTT) media platform viewership has seen a significant increase due to Covid-19. However, in a heavily saturated market, providers need to find ways to better capture and hold user’s attention. They can achieve this by having a deeper understanding of their audience and better catering to their needs and preferences.
In this whitepaper, we’ll consider how artificial intelligence (AI) and machine learning (ML) is being applied to predictive personalization and how this can help with customer conversion, engagement, and retention. Learn about some of the best personalization methods, how they work and how they can be used.
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