Thinking Digital: Creating the Pathway to an Emergent Digital Strategy

“Digital transformation” used to describe an approach that favored digital products and services developed using standard design and development methodologies. In today’s more fluid and dynamic environment, we propose that “thinking digital” is a better way to look at things.

This white paper explains  what we mean by a “thinking digital” approach, including two key interrelated concepts, experience design and experience technology, which work together to give organizations a competitive advantage.