Adobe Analytics & AEM Case Study: 865% Growth in Omni-channel Shopping Sales

Consumer retail is a fast-evolving and sometimes fickle place where customer experience can make the sale – or send a lost customer clicking over to a competitor.

This was the challenge facing one of the largest retail chains in the U.S. when they came to GlobalLogic. In the hypercompetitive retail space, a lackluster mobile presence and digital customer experience were holding the business back.

In fact, conversion rates had sunken to <0.5% in the mobile app, and the app’s rating on the Android store was an abysmal 1.5 out of 5. Clearly, the mobile experience on offer was not living up to the retailer’s reputation – and customer attrition was inching higher as a result.

It was time to say goodbye to their legacy hybrid app and “Hello!” to a powerful new responsive mobile app experience with a modular design and advanced customer engagement features.

GlobalLogic’s experts in experience design, data and analytics, mobile app development, and digital product engineering tackled the retailer’s revenue and CX woes on two fronts:

  • An ultra-modern, responsive, modularly designed mobile app with engaging features and online-offline integration to boost multi-channel growth, and
  • Adobe Analytics implementation to fuel the retailer’s mobile and marketing strategies with data-backed insights into the customer’s path to purchase.

Digitally transforming its in-app shopping experience and activating customer data with Adobe Analytics drove +865% growth in sales through the app over the previous sale season. Today, the app drives 10% of total sales.

Learn more about how we did it – download to read the full story.

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