Revolutionizing Full Cycle QA with GenAI for a Global Leader in Media and Entertainment

Improving the Entertainment Experience using Testing-as-a-Service

Our client, a prominent player in the media and entertainment industry, is dedicated to enhancing customer experience and optimizing asset performance through innovative solutions. For one of their large products, they aim to empower users to explore and enjoy a vast array of entertainment options while ensuring reliability and performance throughout the lifecycle.

Challenge 

A media and entertainment conglomerate in the broadcasting and streaming space faced challenges in ensuring that its OTT systems could reliably scale to support a worldwide audience. 

To guarantee optimal performance and a seamless user experience, the company needed to enhance its full lifecycle system testing.

Partnering with GlobalLogic enabled this storied company to face these challenges and achieve measurable improvements.

Value Created 

Working with the client’s Global Quality Assurance team, GlobalLogic  created an extended team who worked on Manual, Automation & Performance testing engagements of the OTT streaming and Aggregated TV channels,  Video Data Platform, Adtech & Revenue Recognition systems, ensuring seamless user experience and robust quality. 

The solution includes the following:

• Customized Test-as-a-Service (TaaS) framework for Media and OTT testing
• Performance and Scalability Testing experience to simulate peak load parameters
• Auto-generated automation test scripts with QACompanion, a GenAI accelerator
• Core-Flex model to scale the team based on demand

These automated testing solutions ensure both current reliability and support for future growth.

Impact

• 30-40% Reduction in Overall STLC Cycles: We implemented strategies and tools that significantly streamline  the STLC.
• Facilitated Shift-Left Approach Adoption: Facilitated the adoption of a Shift-Left approach to quality assurance.
• Optimized Test Case Maintenance: Supported implementation of  best practices and tooling to achieve optimized test case maintenance long term.

We transformed the STLC and improved code quality with Testing-as-a-Service