Retail Personalization with a Cloud-Based Merchandising Platform for a Better Customer Experience

GlobalLogic partnered with a leading U.S.-based luxury retailer operating in the fashion, home decor, and beauty industries to improve its level of online retail personalization. By developing an innovative, cloud-based merchandising platform that provides data-driven style recommendations, GlobalLogic helped the retailer emulate a personalized physical shopping experience in a digital environment.

With increased personalization, the luxury retailer  can now deliver a differentiated customer experience that improves satisfaction and increases retail conversion rate optimization.

Challenge

Retailers need to reimagine their customer journeys to be seamless, personalized, and engaging. A McKinsey study showed that 71% of customers expect companies to deliver personalized interactions and 76% get frustrated when that does not occur. As such, the retailer faced a number of retail personalization software challenges: 

• Develop an automated and scalable way to enrich website product data and improve product discovery. 
• Improve the customer experience by reducing friction across channels, potentially boosting retail conversion rate optimization.
• Increase product visibility through intelligent recommendations to drive sales.

Value Created

GlobalLogic partnered with the luxury retailer to design, architect, and deliver the right cloud-based solution, while also providing ongoing technical support to ensure its stability and performance.

GlobalLogic began by creating a cloud-based merchandising platform that included a sophisticated machine learning-based Personalization Engine providing a more personalized experience by:

• Using proprietary machine learning algorithms to ingest product information and generate key product attributes like product type, style, color, and category.
• Generating full outfit suggestions and dynamic “Style Boards” through highly complex, rule-based algorithms to ensure brand consistency and styling logic.
• Powering visually similar recommendations and personalized suggestions with in-house AI models.
• Continuously optimizing results based on how customers interact with the content.
• Equipping stylists with an admin user interface and communication tools to fine-tune recommendations and maintain brand relevance at scale.

This solution provides data through an extensive library of APIs and customizable front-end components that can be integrated into the client’s parent platforms or emailing campaigns.

Impact

With the new cloud-based merchandising platform, the luxury retailer is now able to deliver a better, differentiated shopping experience that builds brand loyalty. Key impacts include:

• A more personalized experience: The solution emulates the physical shopping experience in a digital environment, offering customers a “digital stylist” to inspire and refine their style.
• Increased engagement and conversions: The system enables increased engagement and conversions across all customer touchpoints. Customers get complete looks at collections and can discover visually similar items for each product they are viewing.
• Empowered retail teams: The platform provides a scalable, cloud-based solution for ongoing innovation, empowering retail teams with a modern merchandising tool.
• Automated and scalable solution: The platform provides an automated way to enrich website product data and improve product discovery.

With its new cloud-based merchandising platform supporting retail conversion rate optimization, the U.S.-based retailer is now positioned to deliver a better, differentiated shopping experience that builds brand loyalty. 

Connect with GlobalLogic today to explore how our digital engineering expertise can drive the best hyper personalization in retail solutions and propel your business forward.