Event Company Breaks Down Silos to Build Foundational Data Platform Capabilities

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Modernizing to Address Multiple Mergers and Acquisitions

This event technology platform company offers a full suite of solutions to empower event organizers to tailor their ticketing, mobile, experiential marketing, and cashless products to fit their needs. After years of mergers and acquisitions, the company needed a partner that could help them rationalize and modernize their data estate to create a centralized data platform for executive insights.

Challenges

Consolidate nine siloed and independently operating data products.
Gain a unified view of data from across the entire organization.
Create analytics and insights for executive action.
Use data insights to facilitate cross-selling and upselling opportunities.

Value Created

GlobalLogic took complete responsibility for a multiyear solution development journey for data migration from strategy and implementation to quality assurance and deployment. Our Data Engineering team delivered a solution based on:

An execution roadmap that included building foundation capabilities, ingesting data from a few identified products, and delivering value through unified analytics and insights.
The GlobalLogic Data Platform Accelerator (DPA) to help speed up execution timelines.
The latest cloud technologies, such as AWS Glue, Lambda, S3, Snowflake, and QuickSight.

Impact

Expertise: The client benefited from the GlobalLogic dedicated Data Engineering team’s technology practice and extensive experience in data platform technologies.
Quality: Shorter ramp-up time and focus on quality from day one led to high-quality standards and no major issues identified.
Timely delivery: Well-defined Agile cadence and adherence to process led to predictable and timely delivery.
Smooth adoption: Early adoption of QuickSight, Snowflake, and Glue Studio enhanced decision-making and delivery.
Fast setup: Best practices, leveraged from GlobalLogic DPA, accelerated setup.