How to Elevate Your OTT Through Predictive Personalization

In the highly competitive market of the OTT industry — where the big players like Netflix, Amazon Prime, and Spotify are leading the race with a wide variety of content and immersive UI/UX experiences — setting oneself apart from other players requires an effort to understand the audience and truly cater to their needs and preferences.

The success of any OTT platform depends on these key factors: content, discovery, user interface, and user experience. Personalization — the ability to understand the audience and serve them relevant content — targets all these factors. Learn more about how to develop a successful personalization strategy for OTT and which tools and technologies to leverage for implementation.

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Amit Gupta

Amit Gupta

Senior Consultant

Sameer Tikoo

Sameer Tikoo

Senior Vice President & GM, Communication Services BU

Orkhan Gasimov

Orkhan Gasimov

Head of CEE Technology Office, Director

Volodymyr Trishyn

Volodymyr Trishyn

Senior Software Engineer

Viktor Klymenko

Viktor Klymenko

Consultant

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