In-App Promotions, Introductory Offers & Promotions

Introductory and promotional offers are two great ways for mobile developers to support business growth, and they can be used alongside auto-renewable subscriptions for even greater impact. How can you use free trials, pay-as-you-go, and other offers to drive new business?

In this paper, you’ll find specific recommendations and actionable tips for the different types of in-app promotions, campaign duration, and which promotions to use to meet your specific goals. Learn how to test your introductory and promotional offers to get the best possible result.

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Apoorv Garg

Senior Consultant

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Orkhan Gasimov

Orkhan Gasimov

Head of CEE Technology Office, Director

Volodymyr Trishyn

Volodymyr Trishyn

Senior Software Engineer

Viktor Klymenko

Viktor Klymenko

Consultant

Alex Pereverzyev

Alex Pereverzyev

Software Architect

Gene Leybzon

Gene Leybzon

Chief Architect

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