In-App Promotions, Introductory Offers & Promotions

Apoorv Garg

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Introductory and promotional offers are two great ways for mobile developers to support business growth, and they can be used alongside auto-renewable subscriptions for even greater impact. How can you use free trials, pay-as-you-go, and other offers to drive new business?

In this paper, you’ll find specific recommendations and actionable tips for the different types of in-app promotions, campaign duration, and which promotions to use to meet your specific goals. Learn how to test your introductory and promotional offers to get the best possible result.