SR Marketing Operations IRC289822

Description

POSITION OVERVIEW

We are seeking a talented and experienced Senior Marketing Operations Manager to join our dynamic team. The Senior Marketing Operations Manager will play a pivotal role in optimizing and streamlining our marketing processes, managing our MarTech stack, overseeing software licenses, implementing best practices, and tracking our marketing budget across the team. The ideal candidate is detail-oriented, analytical, and possesses a deep understanding of marketing technologies and operations.

 

 

Requirements

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degree or certifications in marketing operations or technology is a plus.
• 10 years of experience in marketing operations, preferably in the technology or cybersecurity services industry.
• Proven track record of managing marketing technology platforms and optimizing processes to drive efficiency and effectiveness.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations.
• Proficiency in marketing automation platforms (e.g., Pardot, Marketo, or equivalent), CRM systems (e.g., Salesforce), and other marketing tools and Google analytics software.
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels of the organization.
• Strategic thinker with a keen attention to detail and a commitment to continuous improvement.
• Project management software experience, such as with Wrike or similar tool (i.e.. Asana)

Job responsibilities

KEY RESPONSIBILITIES

• Manage MarTech Stack: Evaluate, implement, and maintain marketing technology tools and platforms to support the marketing team’s objectives. This includes but is not limited to marketing automation (Pardot), SalesForce CRM, Google analytics, and our project management system Wrike.
• Process Optimization: Continuously assess and improve marketing processes and workflows to increase efficiency, productivity, and alignment across teams. Identify areas for automation and implement solutions to streamline operations.
• Lead Management: Manage the lead management process across Marketing and Sales, including lead scoring, routing, handoff, and reporting, to ensure operational rigor, accountability, and data-driven decision-making.
• Sales Enablement: Drive sales enablement tied to lead management, ensuring Sales has visibility into lead flow and expectations.
• License Management: Oversee the marketing software licenses and renewals, ensuring alignment with the company’s strategic goals and budgetary constraints.
• Data Analysis and Reportin: Analyze marketing performance data to track key metrics, work with Marketing Data Scientist to identify trends, and provide actionable insights to inform decision-making and optimize campaign effectiveness. Generate regular reports and dashboards to communicate results and performance against KPIs.
• Budget Management: Work closely with the marketing leadership team to develop and manage the marketing budget, tracking expenses, forecasting costs, and ensuring optimal allocation of resources to achieve business objectives.
• Cross-Functional Collaboration: Collaborate with internal stakeholders, including marketing, sales, IT, and finance teams, to drive alignment, share best practices, and ensure seamless execution of marketing initiatives.
• Stay Current with Industry Trends: Keep abreast of emerging trends, technologies, and best practices in marketing operations and MarTech to identify opportunities for innovation and competitive advantage.

What we offer

Culture of caring. At GlobalLogic, we prioritize a culture of caring. Across every region and department, at every level, we consistently put people first. From day one, you’ll experience an inclusive culture of acceptance and belonging, where you’ll have the chance to build meaningful connections with collaborative teammates, supportive managers, and compassionate leaders. 

Learning and development. We are committed to your continuous learning and development. You’ll learn and grow daily in an environment with many opportunities to try new things, sharpen your skills, and advance your career at GlobalLogic. With our Career Navigator tool as just one example, GlobalLogic offers a rich array of programs, training curricula, and hands-on opportunities to grow personally and professionally.

Interesting & meaningful work. GlobalLogic is known for engineering impact for and with clients around the world. As part of our team, you’ll have the chance to work on projects that matter. Each is a unique opportunity to engage your curiosity and creative problem-solving skills as you help clients reimagine what’s possible and bring new solutions to market. In the process, you’ll have the privilege of working on some of the most cutting-edge and impactful solutions shaping the world today.

Balance and flexibility. We believe in the importance of balance and flexibility. With many functional career areas, roles, and work arrangements, you can explore ways of achieving the perfect balance between your work and life. Your life extends beyond the office, and we always do our best to help you integrate and balance the best of work and life, having fun along the way!

High-trust organization. We are a high-trust organization where integrity is key. By joining GlobalLogic, you’re placing your trust in a safe, reliable, and ethical global company. Integrity and trust are a cornerstone of our value proposition to our employees and clients. You will find truthfulness, candor, and integrity in everything we do.

About GlobalLogic

GlobalLogic, a Hitachi Group Company, is a trusted digital engineering partner to the world’s largest and most forward-thinking companies. Since 2000, we’ve been at the forefront of the digital revolution – helping create some of the most innovative and widely used digital products and experiences. Today we continue to collaborate with clients in transforming businesses and redefining industries through intelligent products, platforms, and services.