How Pharma Can Become a Trusted Partner in Managing Patient Data

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How Pharma Can Become a Trusted Partner in Managing Patient Data

In this panel from Digital Pharma Innovation Week, senior leaders from GlobalLogic, Takeda, and Novartis examine how patients view the use of their data and how they apply this thinking to digital solutions. Topics include:

  1. How pharma companies can communicate to patients regarding their data to promote a positive and empowered perspective
  2. The value of using deep insights into patient populations to maximize the benefit from digital solutions and behavioral science
  3. How to create a sustainable mode for data that is holistic enough in its approach to set a path for establishing a data donation strategy

Speakers

  • David Hamilton (Group Vice President, Healthcare and Life Sciences Business, GlobalLogic)
  • Chris Easton (Sr. Director, Global Commercial Lead – Personalized Health & Innovation, Rare Hematology, Takeda)
  • Sander Ruitenberg (Head, Global Digital Health Solutions IHD, Novartis)